Group Marketing Manager - Marketing & Communications
Boston Children's Hospital
Location: Boston, Massachusetts
Internal Number: 3152421
At Boston Children's Hospital, the quality of our care - and our inclusive hospital working environment - lies in the diversity of our people. With patients from local communities and 160 countries around the world, we're committed to reflecting the spectrum of their cultures, while opening doors of opportunity for our team. Here, different talents pursue common goals. Voices are heard and ideas are shared. Join us, and discover how your unique contributions can change lives. Yours included.
This Group Marketing Manager will responsible for:
Directing and managing a team and initiatives that are cross-functional and team-based in nature.
Leading the development and execution of an annual integrated marketing campaign plan for assigned multi-condition Service Line or strategic initiatives.
Collaborating with Digital, Communications and Market Research teams to create innovative solutions, optimize digital marketing best practices, and continually improve campaign effectiveness in driving business outcomes.
Serving as the primary point of contact between the marketing department and the key business and clinical service line owners.
To qualify, you must have:
A Bachelor's degree in marketing, communication, journalism, business, healthcare or equivalent and at least 7 years' experience in marketing and communications, with 5 years leading the development and execution of marketing plans in a complex and decentralized corporate, academic and/or healthcare setting.
Proficiency in digital marketing (content, systems, campaigns, measurement) required.
Demonstrated working through knowledge of digital design tools, web analytics (Google Analytics, WebTrends, etc.) and Google Adwords, content management tools (i.e., Brandmaker) and social media.
Please note: During a public health emergency, individuals in this role may be expected to take on additional duties to respond to organization needs
Boston Children's Hospital offers competitive compensation and unmatched benefits, including an affordable health, vision and dental insurance, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition Reimbursement, and discounted rates on T-passes (50% off). Discover your best.
Boston Children's Hospital is an Equal Opportunity / Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disability.
Boston Children's Hospital is a 395-bed comprehensive center for pediatric health care. As one of the largest pediatric medical centers in the United States, Children's offers a complete range of health care services for children from birth through 21 years of age.