SUMMARY: The Email Marketing Specialist is responsible for building customer engagement and driving traffic and orders through customer messaging technologies. The person in this position will work to grow Summit Racing’s Email presence in terms of list size, engagement and other KPIs. The person in this position will also help to implement technologies to advance marketing opportunities, work with IT to build proper segments, and lean on machine-learning and “A.I.” technology where applicable to create personalized, automated messaging campaigns to our customers, Email subscribers and prospective customers.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following, other duties may be assigned:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Serve as the Digital Marketing customer messaging expert.
Work with IT as needed to create and grow manual and automated marketing messaging capabilities through events tracking.
Build behavior-based marketing campaigns.
Analyze and report on customer market segments and marketing messaging results.
Work on building Customer Loyalty through new technologies.
Coordinate additional mobile marketing messaging opportunities via mobile app, SMS, etc.
Monitor marketing response and feedback and adjust programs and technologies as needed.
Coordinate and interact with stakeholders to promote events, marketing messages, promotions and key messages to be communicated.
Research and recommend new growth strategies for customer marketing communications.
EDUCATION and/or EXPERIENCE
Bachelor’s degree from a four-year college or university in Marketing, Advertising, Business, Computer Science, or the equivalent combination of education and experience. Five years of experience with a background in Email Marketing, Mobile App Marketing, SMS marketing, and Customer Loyalty. Prefer automotive marketing experience, or a minimum of motor sports knowledge through being involved with cars as an enthusiast or hobby.
Bachelor’s degree in marketing, communications or related field preferred, or comparable work experience.
5+ years of Internet Marketing experience in a professional capacity. Agency or in-house digital marketing roles preferred.
In-depth knowledge of Email Marketing, customer segment building, events tracking.
Proven experience executing creative, effective, ROI-driven digital marketing efforts.
Strong experience & skills with email marketing analytics and data-driven measurements.
Knowledge of content marketing with proven copywriting skills.
Strong project management or organizational skills.
Excellent communication and writing skills.
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships.
Detail-oriented, organized – we work at a very fast, start-up pace, so skill at multi-tasking and tracking projects is required.
Affinity for new technology.
We are an employee-oriented company offering a wide array of benefits including:
Comprehensive Medical, Dental, Vision, and Rx Insurance
401(k) with company match
Health Club and Tuition reimbursement
Flexible Spending Account
Life Insurance Policy--Company Paid
Short Term Disability--Company Paid
Paid Personal/Sick Days
Paid Holidays and Vacation Days
And that's not all. At Summit Racing, we realize that a pleasant and fun working environment can be just as rewarding as material benefits. We do fun things like company raffles and Friday jeans days. It just goes to show you that you can have the best of both worlds--the material benefits of a bigger company and the caring and values of a smaller business. That's what makes Summit Racing unique.
About Summit Racing Equipment
Summit Racing Equipment is the leading direct marketer of high performance parts and accessories for cars and trucks. Summit Racing offers the largest slecection, best prices and best customer service in the high performance industry via catalogs, the Internet, and Retail Super Stores. The company is headquarted in Tallmadge, Ohio with retail locations in Tallmadge, Ohio; Sparks, Nevada; McDonough, Georgia; and Arlington, Texas.