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VP, Commercial & Specialty Marketing
Job DescriptionThe VP, Commercial and Specialty Marketing reports to the Aetna HCB Chief Marketing Officer, and leads a team of 80 professionals responsible for the development of both B2C and B2B marketing for Aetna members and plan sponsors. This leader defines and aligns marketing strategies to balance short-term goals with long-term brand value ensuring greater market visibility and awareness of CVS Health and Aetnaâ™s differentiated value proposition. You will be the lead responsible for all Commercial and Specialty acquisition, retention and cross-sell, product launches, B2B segment marketing, the end-to-end open enrollment strategy and execution, provider marketing, local marketing and the strategy and execution of the direct to consumer Individual Government Exc


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