The UW Athletic Marketing and Promotions Office is a department of the Division of Intercollegiate Athletics and operates under the Division for the marketing and promotions of 23 varsity sports generating ticket sales in excess of $20 million.
Under the general supervision of the Assistant Athletic Director of Marketing and Promotions, the incumbent will assist in –
Implementing marketing initiatives for the Division of Intercollegiate Athletics
Promoting a positive image for Intercollegiate Athletics
Creating, implementing and executing various game day promotions
Driving increased ticket sales
This position will have limited duties related to all 23 of UW’s varsity sports
The position will have primary responsibilities of a combination of volleyball, men’s soccer, women’s soccer, men’s hockey, women’s hockey, women’s basketball, wrestling and softball. Assignments may change over time as business need requires.
This position must work with the Assistant Athletic Director for Marketing and Promotions, Senior Staff and other support units to develop marketing and promotional strategies for UW sports and special events.
Developing ticket sales and marketing plans for their assigned sports.
Develop, plan, organize and lead the execution of gameday scripts and activities designed to deliver a professional, entertaining production.
Bachelor's degree is required. Master’s degree is preferred.
A minimum of three (3) years of sports marketing or relevant experience at the Division I intercollegiate or professional level along with demonstrated successful marketing and promotion experience in athletics, specifically ticket sales planning and execution is required.
The most qualified applicants will bring the following:
Ability to develop and implement innovative approaches and solutions;
Work well independently and in teams
Flexible in accepting new responsibilities.
Ideal candidates should demonstrate:
Experience cultivating a quality customer experience through the management of game atmosphere;
Ability to manage budgets;
Ability to initiate and complete projects independently and with specific deadlines;
Ability to successfully find solutions to satisfy sponsor needs and contract requirements;
Successful experience in management and supervision of internship or student programs;
Experience with social media;
Excellent written and verbal communication skills;
Strong computer background with working knowledge of Microsoft Word, Excel, Adobe software;
Ability to work with students, coaches, and administrators in a broad range of situations;
Ability to work, willingness and mindset required to work long hours including evenings and weekends, and;
Thorough knowledge of the Athletic Department's operating procedures and an understanding of the components and complex departmental structures, which make up the Athletic Department's structure including NCAA regulations, WCHA and Big Ten policy and procedures.
Demonstrated knowledge of NCAA rules and guidelines and experience working in an atmosphere of NCAA compliance.
Conditions of Appointment: This is an Academic Staff appointment. Salary will be assigned within the appropriate range, commensurate with the candidate’s qualifications and experience. An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.
To ensure consideration, complete applications must be received 11:55 p.m. CDT, on the assured consideration date. To apply, please complete the online application here: https://jobs.hr.wisc.edu/cw/en-us/job/509637/assistant-director-of-marketing-promotions and attach a cover letter referencing your qualifications and experience, a comprehensive resume as well as the current contact information for three professional references. All application materials will be reviewed by our search committee. Applicants selected to participate further in the selection process will be notified directly. All applicants will be notified once a final selection has been made and the search has been completed.
NOTE: Unless confidentiality is requested in your online application, information regarding the names of applicants must be released upon request. Finalists cannot be guaranteed confidentiality.
Special Note: UW-Madison conducts criminal background checks final candidate(s).
UW-Madison is an equal opportunity/affirmative action employer. We promote excellence through diversity and encourage all qualified individuals to apply.
Internal Number: 237017
About University of Wisconsin - Madison
The Division of Intercollegiate Athletics at the University of Wisconsin-Madison dedicates itself to the mission of providing athletic opportunities to a wide range of students in an environment in which all student-athletes can achieve their academic and competitive goals. The Division strives to provide equitable opportunities for all student-athletes and fosters the principles of sportsmanship, respect and fair play on the field of play. The Division sponsors teams in 23 sports (12 women, 11 men) competing under the regulatory guidelines established by the National Collegiate Athletic Association (NCAA), the Big Ten Conference, the Western Collegiate Hockey Association (WCHA) and the Intercollegiate Rowing Association (IRA).
UW-Madison is located in the heart of Madison which is the state capital and the state's second largest city. Madison has a solid and long standing national reputation as a vibrant and thriving city.