AAHA is seeking a Marketing Coordinator, who will coordinate, execute, monitor, and measure the association’s marketing and communications efforts for the association’s content including AAHA Guidelines, certificates, ai newsletter, podcasts, education, and AAHA’s annual conference. This position will report to the Marketing Manager, Content. The ideal candidate will be a team player who is energetic, organized, creative, and self-motivated to join our award-winning marketing department. This position will be responsible with the team to see a campaign through from start to finish including planning, budgeting, stakeholder relations, copywriting, creative direction, execution, and analytics.
This role is responsible for developing campaigns, creating marketing assets including writing copy and light design, implementing tactics, monitoring results, project management, and testing. (A/B testing and optimization)
With the Marketing Manager, develop and execute a marketing plan to align with the associations’ initiatives leveraging all appropriate channels including:
Web: Edit and add content, graphics, messaging on a consistent basis independently
Direct mail and print collateral: Work with creative team to develop and implement
Print and digital advertising: Research and purchase external media
E-mail: Create all emails for campaigns (Marketing automation, A/B testing, segmented prospect lists)
Social media: Create organic and paid in-depth campaigns
Cross promotion: Identify internal and external outlets for promotions
Internal communication: Work with Operations Director to ensure all content production is communicated to all staff
Highly driven and results orientedwith ability to thrive in fast pace environment
Understanding of campaign tracking, ROI analysis and other marketing KPIs
Experience using member or customer personas to target specific audiences
Strong interpersonal skills required
Excellent organizational skills
Background in paid media (proficiency in paid social media campaigns is a plus)
Experience with Adobe InDesign, Illustrator, Photoshop, CANVA, Visme, and video creation software – must be comfortable creating visual content
Excellent copywriting skills, with an emphasis on writing for digital platforms
Experience developing and executing social media campaigns and analyzing performance data and SEO
Must be proficient in managing HootSuite, Twitter, Facebook, LinkedIn, Instagram, Tiktok, and YouTube accounts, and be knowledgeable about each platform’s features and capabilities
Ability to manage multiple projects and meet deadlines on time
Experience working with a variety of marketing and business software including email, CMS, marketing automation, project management, approval software, Microsoft Office, etc.
Some knowledge of HTML and backend web editing
Experience working with creative teams both internal and external
Education and Experience (Need to have)
Bachelor’s degree in relevant field
2+ years’ experience in communications, marketing, advertising, or related field
(Nice to have)
Experience in a professional association or non-profit space is a plus
Knowledge of the veterinary industry
Passionate about animals
This role is a full-time, exempt position
Starting salary range is $50,000 to $60,000
This role will be eligible to participate in the following:
full employee benefits package
401k contribution/match (6%)
To apply please submit your resume and cover letter to Paige Hilton, firstname.lastname@example.org. In your cover letter, please explain how this role fits into your career goals and experience.
AAHA is an Equal Opportunity Employer committed to a diverse and inclusive workforce
Telecommuting is allowed.
Established in 1933 by leaders in the veterinary profession, AAHA is the only organization to accredit companion animal veterinary hospitals. To become AAHA accredited, practices undergo regular, comprehensive onsite evaluations by AAHA veterinary experts who evaluate each practice on more than 900 standards of veterinary care.
Today, more than 4,500 practice teams (12%–15% of veterinary practices in the United States and Canada) are AAHA accredited or preaccredited.