XenoPsi is seeking a dynamic Brand Strategist to join our team. We are looking for a critical thinker that enjoys unlocking answers to complex questions. You are naturally curious with a sense of what are the right questions to ask to further the work. You have the vision to see both the big idea and the tactical path to get there. You’re adept in taking abstract concepts and bringing them to life for clients.
The Brand Strategist will lead work on select accounts in the Spirits space and report to the Director of Strategy. Throughout the development process, they will collaborate with internal teams (Accounts, Creative, Media) to ensure the work is on brief & meets the client’s strategic goals.
Candidates can work remotely but must be available to work and meet during East Coast hours.
Strategic Development of Programs
Write briefs across assigned brands in collaboration with key stakeholders ensuring each project is aligned to the brand’s communications plan, unlocks thinking on critical questions, and has clear direction for our internal teams
Collaborate with Accounts to guide internal kick offs, walk teams through the brief, and help answer questions
Provide direction to the Creative team on translating the Communications Plan into messaging for program elements
Day-to-Day Strategic Guidance
Act as the lead internal resource for strategic work on assigned brands, sharing best practices, expertise and innovation
Meet weekly with Account Team on strategic work in development
Ensure strategy is seamlessly integrated into all aspects of the work and provide guidance at key milestones
Facilitate brainstorms, balancing strategic needs and inspiring creative expression
Help translate creative concepts into compelling presentations
Bring clarity of thought to team when dealing with complex marketing challenges
Report on weekly progress of projects to Director of Strategy
Attend weekly client status meetings to help support Accounts with any strategic discussions
Establish strong relationships with clients as their go-to strategic resource
Ensure presentations are client-ready and help deliver key presentations
Listen to client feedback on key presentations and help determine actionable next steps
Strategy Department Support
Collaborate with Director of Strategy on Annual Planning for assigned brands
Assist with special department projects such as consumer research
Provide guidance to new business and ventures teams
5+ years of experience as a strategist at a marketing, advertising or consultant agency
Bachelor’s degree in relevant field
Experience with developing CPG brand campaigns and promotions from concepting to execution
Experience leading client presentations and discussions
Excellent analytical, critical thinking, and problem-solving skills with ability to think on your feet and provide guidance
Spirits or Business Consulting experience a plus
Consumer Research experience (e.g. MRI, quantitative studies, focus groups) a plus
Comms Planning experience a plus
A digital innovation company. Independent and ruthlessly focused since 1997. Business solution agnostic because we share in both the risk and the reward. We specialize in scaling the early stage, positioning the existing for their next phase of growth and enabling the established to disrupt the very categories they helped create. With in-house capabilities across growth consulting, commerce, media, digital transformation, content & creative services, communications, technology & engineering, and branding & design.
We are Growth Partners, which means being able to do more and do it better – for both ourselves and our clients. We believe that true potential can’t be reached without alignment on business objectives and shared skin in the game. We are the agency of impact versus just another agency of record. We want to be evaluated and rewarded through business performance.
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