We are living our larger purpose as a company. Whatever is happening in the world around us, who we are and how we prioritize our customers and our people never waivers. Our focus is connecting the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected, and more productive.
Aligned to our mission - to expand human possibility - we are looking for an Industry Strategy & Marketing Manager to support, build and lead winning industry strategies that deliver value to our customers and drive sustainable growth now and into the future. This person will cover Consumer Packaged Goods and Life Sciences Industries in the Europe, Middle East , and Africa (EMEA) region.
The ideal candidate is a motivator, inspirer and change agent who can skillfully deliver rapid, sustainable, and measurable value to our business and our customers and has previous experience is supporting large EMEA wide organizations and a proven ability to achieve
The regional Industry Strategy and Marketing Manager is responsible for developing, supporting, communicating, implementing, and monitoring the regional growth strategy for his/her specific industry on behalf of an the EMEA organization in closed alignment and collaboration with the Global Industry Marketing Director. He or she will drive and coordinate the variety of marketing execution resources to carry out the plan and ensures that sales resources understand the industry to drive the desired sustainable growth. This position will report to the EMEA Marketing Director.
Develop and execute the strategies, roadmaps and plans that deliver market growth for the EMEA region in close collaboration with a wide range of stakeholders, including the Global Industry Marketing Director as well as other Global and Regional Sales, Business Units and other Leaders.
Effectively synthesize fact-based insights to clearly identify and prioritize industry strategies & opportunities to maximize market penetration and profitability (short term or longer term).
This includes supporting, optimizing, or recommending the development of in house or through acquisition competitive regional value propositions considering regional customers' needs, ecosystems), competitive landscape, pricing, supply chains, go to market and regulatory dynamics.
Work in close collaboration with Portfolio Marketing to maximize the impact of major product launches within the regional industry. Be and act as the regional subject matter expert in the industry
Providing deep insight into industry trends (macroeconomic factors, industry regulations, technology trends) key customers and ecosystem drivers and needs, competitive landscape, risk factors, technologies, and terminology etc.
Represent the region in the global strategic process and lead the Regional industry portion partnering closely with regional sales teams, BU businesses leaders and other relevant functions to ensure alignment in the strategies and their execution with global industry and other functions.
Representing the regional needs and opportunities related to the development (with Global Industry team) of optimum value propositions including representing and telling the Rockwell Automation value proposition across all potential channels (Events, Social, Media interviews, associations, analysts ...and writing or curating content in the industry vernacular (e.g. playbooks, case studies, blog posts, sales training materials).
Drive impact through the right collaboration and integration of Sales and Marketing
Develop and implement comprehensive and impactful communication and demand generation plan which elevates Rockwell Automation visibility within the regional industry and its eco-system
Drive and monitor the execution of modern & effective marketing campaigns, tactics, tools, and participation in industry-oriented professional organizations, trade press, shows, and conferences.
Align affinity teams of people reporting into other chain of commands but affine to the industry and initiatives across the region.
Implement well-defined sales & channel enablement plans with its KPI's and track success
The ideal candidate will need to be someone who can take the strategy to execution with associated KPIs for strategic progress and marketing as well as sales
The new leader will also be included in and help design several initiatives to develop the global industry strategy.
Bachelor's degree, MBA preferred.
Extensive experience working in or with Consumer goods or Life Science companies is required.
Minimum of 8 years of strategy and marketing experience as well as proven successful track record of leadership in an intentional company with a matrix environment
Demonstrated ability to build collaborative and cohesive teams while participating in growth monitoring and development of these teams
Experience leading by influence cross-country and -functional teams to develop and execute winning strategies & solutions.
Excellent English written and verbal communication skills, interpersonal and collaborative skills.
Ability to travel about 30-50% of time. Expected to visit customers and sales teams to understand the voice of the customer.
Legal authorization to work in EMEA is a must.
Empathetic to a variety of sales resources, as well as the customer/prospect base
Deep understanding of direct sales organizations and partner ecosystems, and how they must work together.
Can deliver high quality output and work under pressure and within deadlines.
Internal Number: R21-7209
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.