About Northeastern: Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locationsin Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahantare nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs in a variety of on-campus and online formatslead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University offers a unique model of business education that purposely blends innovative classroom learning with real-world business application. At the undergraduate level, both the BS in Business Administration and the BS in International Business programs offer students the opportunity to develop into highly motivated business leaders. Graduate students and corporate learners can choose from several different certificate and full-time and part-time MBA and MS programs designed to enable motivated professionals to accelerate their success in business. The school is committed to embedding a global mindset into all of these programs, as well as in its research and outreach activities.
Responsibilities: The Marketing Manager is responsible for developing the strategy that drives both the enrollment and reputation goals for a portfolio of Northeastern University D'Amore-McKim School of Business graduate programs in collaboration with the Assistant Director of Marketing. This person leads the development, tracking, and measurement of integrated marketing activities to gauge the current performance of marketing initiatives and inform future planning. Strategies must drive and support the School's graduate enrollment goals by delivering a qualified prospective student pool, increasing market awareness, and contributing to the overall success of the School. The Marketing Manager collaborates closely with the Assistant Director of Marketing, the communications team, Northeastern brand marketing, enrollment management services, and faculty to meet goals for assigned projects and portfolios.
Qualifications: Bachelor's degree in marketing, communications, or business with minimum of 6 years of experience in marketing required. Direct marketing experience, including experience with developing marketing plans for enrollment marketing in an agency or marketing-related field is preferred. Previous higher education or educational marketing experience preferred. Demonstrated success in the development and implementation of marketing strategies. Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization. Strong project management skills and ability to manage stakeholder expectations. Strong written and verbal communication skills. Ability to think and act both analytically and strategically. Must have strong writing skills and proven ability to edit and proofread documents. Experience working with a marketing automation tool (Marketo) and customer relationship management system (Salesforce) a plus.
Salary Grade: 12
Additional Information: Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.