The University of Arizona’s Department of Intercollegiate Athletics is seeking an experienced sports marketing professional for the position of Assistant Director of Marketing and Fan Engagement. The successful candidate must be highly motivated, a self-starter and organized. This is a full-time, annually appointed position, reporting to the Assistant Athletics Director for Marketing. Candidates should expect to work evenings, weekends and some holidays based on sport competition schedules.
The University’s strength in undergraduate education and scientific research is paralleled by its excellence on the playing fields, courts and other venues of its 21-sport Intercollegiate Athletic Program. The Arizona Wildcats compete in the tradition-rich Pac-12 Conference, “The Conference of Champions.” For a more comprehensive view of what makes working in our department unique, please visit the websites at: www.arizonawildcats.com.
Serve as the marketing lead for Arizona Softball and Arizona Women’s Basketball - including but not limited to marketing, ticket sales promotions, and game presentation Serve as point for Arizona football Fan Fiesta (Arizona Athletics sponsored tailgating) and on-field football liaison Oversee marketing, sales, and game presentation efforts for volleyball Provide leadership with other sport leads to develop, implement, and recap comprehensive marketing plans for women’s basketball, softball, and volleyball Maintain production schedule of promotional materials including radio, tv, posters, pocket schedules, and print ads for women’s basketball, softball, and volleyball Oversee and direct game presentation efforts including video board operations, in-game promotions, fan giveaways, presentations, sponsor fulfillment, cheerleaders and band performances, game atmosphere, and direction of interns and volunteers for women’s basketball, softball, and volleyball Assist with the development of digital strategies for women’s basketball and softball including social media assistance with Assistant Director of Digital Marketing, email communication, and website management Work with ticket sales and analytics teams to develop revenue and attendance generation strategies for women’s basketball, softball, and volleyball Communicate regularly with head coach of assigned sports (or an appointed staff member such as a Director of Operations) Serve as liaison between Arizona Athletics and ZonaZoo student group, including scheduling weekly meetings, student relations, in-game atmosphere, sales strategy and promotion, ticket policies, and attendance Serve as point for Arizona KidCats Club program at future time Responsible for communication pertinent marketing information internally to ICA staff Management of marketing budget for assigned sports Assist with the planning and implementation of special event marketing, such as pep rallies, meet the team events, and the Arizona Road Tour Other duties as assigned Knowledge, Skills, and Abilities:
Strong verbal and written communications skills Knowledge of position related NCAA, Pac-12, and Arizona rules and regulations Ability to problem solve and make decisions Ability to multi-task with frequent interruptions Dedication and motivation to initiate, lead and support value-added projects Meticulous attention to detail Self-motivated, results-oriented, and has a positive demeanor Demonstrated organizational skills, including the ability to plan, establish priorities and successfully manage multiple priority projects Demonstrated ability to develop and maintain positive interpersonal relations Demonstrated ability to communicate effectively with individuals at all organizational levels, and project a positive, professional attitude
Three years of experience working in college athletics or professional sports marketing/ communications
Experience and working knowledge of design programs and layout (i.e. Adobe Creative Suite)
Must be available to work a flexible schedule including nights and weekends
About The University of Arizona
The University’s strength in undergraduate education and scientific research is paralleled by its excellence on the playing fields, courts and other venues of its 20-sport Intercollegiate Athletic Program. The Arizona Wildcats compete in the tradition-rich Pac-12 Conference, “The Conference of Champions.” For a more comprehensive view of what makes working in our department unique, please visit the website at: www.arizonawildcats.com. Outstanding UA benefits include health, dental, and life insurance; paid vacation, sick leave, and holidays; tuition reduction for employee and qualified family; excellent retirement plans; access to campus cultural and recreational activities.