Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.
Assistant Director, Marketing and Communications - Communications Specialist III ( Band F)
CALS Office of Marketing and Communications College of Agriculture and Life Sciences
Who We Are:
The College of Agriculture and Life Sciences at Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.
The College of Agriculture and Life Sciences (CALS) is a pioneer of purpose-driven science and home to Cornell University's second largest population of students, faculty and staff. We work across disciplines to tackle the challenges of our time through world-renowned research, education and outreach. The questions we probe and the answers we seek focus on three overlapping concerns: natural and human systems; food, energy and environmental resources; and social, physical and economic well-being. CALS is fundamentally invested in improving the lives of people, their environments and their communities both in New York state and around the world.
The CALS Office of Marketing and Communications provides leadership, expertise and coaching in strategic communications and branding to raise the visibility of the College of Agriculture and Life Sciences and its world-renowned scientific discoveries and thought leadership. We tell the stories and show the impact of CALS' life-changing research, education, outreach and experiences through a digital-first strategy that leverages campus partnerships and news media to reach key audiences, which include current and prospective students, faculty and staff, alumni and state and federal partners.
What you will do:
The Assistant Director plays a major role in the team's editorial operation, working to increase the awareness of the scientific impact of the college -- including its departments/schools, faculty, staff, students and alumni -- across a wide spectrum of internal and external audiences to strengthen the college's reputation among key stakeholders. Reporting to the associate director for marketing and communications, the Assistant Director will become embedded in the CALS community to identify relevant research, education and extension stories that fall within our strategic priorities. They will help develop and implement strategies to create, distribute and track content for distribution via our owned channels, coordinate distribution via university-owned channels, and work to elevate college stories for publication in non-Cornell channels. Tasks include project management and developing promotional ideas with staff and faculty to determine the best vehicles for maximum impact; leading morning editorial planning and pitching meetings; assigning, writing and creating content for print and digital channels; overseeing editorial and social media strategy to fulfill storytelling goals; interpreting, recommending and developing draft press releases, articles or Op-Eds to promote CALS research findings; maintaining knowledge of industry best practices; editing content in alignment with AP Style to maintain a consistent voice and uphold the college's brand and strategic priorities; demonstrating creativity and a knack for writing compelling headlines, teasers, social content and digital newsletter leads.
This position will regularly collaborate with the Office of Marketing and Communications' editorial and web team members to tailor college content and promotion plans for maximum public impact across all own channels and will set and advise upon editorial standards and best practices for the internal editorial team and other college communications staff. The incumbent will also manage freelance and student staff as needed, including writers, videographers, and photographers and work in close partnership with Cornell's University Relations News and Media Relations staff on media releases and Cornell Chronicle staff for coverage based on faculty research, significant grants, appointments and other college news. Some travel may be required for face-to-face meetings, interviews or industry events, estimated to be 5% of time or less. Possession of a valid U.S. passport without travel restrictions and a valid U.S. driver's license is required. Must have the flexibility to work more than 40 hours per week, including evening or weekend work when business needs warrant.
The primary work location for this position is on the Ithaca, NY, campus with the occasional ability to work remotely.
Promotes CALS through the timely distribution of news and stories related to the teaching, research and extension activity of its personnel. Establish working relationships with researchers, scientists and faculty experts to identify and write or outsource newsworthy research from peer-reviewed scientific journals and similar sources.
Assign and review all editorial content (including stories, articles, features, photography and videos) with coverage across spectrum of CALS' world-renowned research, education and outreach; Provide final approval for accuracy, clarity, tone, length, organization, grammar, punctuation, spelling and style, ensuring that content is engaging and accessible to internal and external audiences, as well as following the Cornell Chronicle style guide and AP style guide, as appropriate.
Craft internal and external college newsletters in coordination with digital media strategist, sr. marketing and communications manager and communications specialist. Monitor email campaign performance and recalibrate to improve effectiveness.
Oversee editorial calendars and story list for all CALS articles (pending and in process) slated for publication in college and university publications; inform team members of upcoming plans for publication and promotion owned/earned channels.
Set agenda and lead morning editorial meetings to report out on incoming story leads and assignments in progress, collect and assess new story pitches from team.
Develop communications strategies aligned with college goals related to scientific and academic excellence, as well as recruitment, government relations, alumni affairs and other business needs.
What We Need:
Bachelor's degree and 3-5 years of related experience in journalism or public relations, or equivalent combination of education and experience.
Must be an experienced, talented publicist and writer who can work on deadline while managing multiple projects.
Experience with social media metrics, managing third-party social networks and multimedia/visual storytelling.
Versatility as a writer; must be able to communicate complicated scientific topics well using various approaches and media types while following and editing other's work using AP Style.
Flexibility in handling and prioritizing multiple projects simultaneously in a fast-paced environment.
Creative problem-solving and collaboration skills.
Ability to build positive relationships with the team, and with a wide variety of individuals within the college, university and CALS stakeholder community.
Ability to work independently and use sound judgment in decision making, including setting and managing priorities and meeting competing deadlines. Strong project and time management skills.
Some travel may be required for face-to-face meetings, interviews or industry events, estimated to be 5% of time or less.
Possession of a valid U.S. passport without travel restrictions
Valid and unrestricted New York State driver's license with approval to drive for university business.
Must have the flexibility to work more than 40 hours per week, including evening or weekend work when business needs warrant.
If you possess these experiences and skills this may be the role for you! There are a few other qualifications that we would view as incredibly helpful in this role, to include:
Experience working in an academic environment or in communicating scientific topics to a general audience.
Experience with audio and video production, photography and editing software.
Experience with content management systems especially Drupal 8 and digital asset management systems.
Experience with Abobe Creative Suite including Photoshop, Lightroom, Premiere and InDesign, and Microsoft Office.
Experience with basic HTML, Canva, Trello and cloud-based storage solutions such as Box.
Knowledge of Cornell University as well as the College of Agriculture and Life Sciences.
Basic understanding of email marketing programs like Mailchimp.
Rewards and Benefits
We hope you appreciate great benefits. Cornell receives national recognition, as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.
Our benefits program includes comprehensive health care options, access to wellness programs, employee discounts with local and national retail brands, and generous retirement contributions.
Our leave provisions include three weeks of vacation and 12 holidays: e.g., an end-of-year winter break, from December 25th through January 1st.
Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, Tuition Aid for external education, and Cornell Children's Tuition Assistance program.
Visa Sponsorship is not available for this position.
Relocation assistance will not be provided for this position.
How to Apply: (non-academic and union positions)
You must submit both a resume/CV and cover letter. Applications will not be considered without both submitted documents.
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Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.
Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations.
University Job Title:
Communication Spec III
Pay Rate Type:
Number of Openings:
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Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.
Internal Number: WDR-00026478
About Cornell University
In 1865, Ezra Cornell founded an institution "where any person can find instruction in any study." From the beginning, all students were welcome, regardless of race, gender, ideology, or socioeconomic status. Today, we invite you to join our talented and diverse students and accessible faculty who, together, form a living and learning community unmatched in its breadth of opportunities.Cornell University's college, schools, and other academic units offer more than 4,000 courses, 70 undergraduate majors, 93 graduate fields of study, undergraduate and advanced degrees, and continuing education and outreach programs.