Updated: Jun 8, 2021 Location: UC Irvine Campus Job Type: Department: ICS DO Communications
Job Opening ID: 19453
Reports To: Communication Specialist IV
Working Title: Digital Marketing Specialist
Department: ICS DO Communications
Bargaining Unit: 99
Payroll Job Code: 007455
Job Location: UCI Campus- Irvine
Percent of Time: 100%
Work Schedule: 8-5, M-F
Employee Class: Contract
The Donald Bren School of Information and Computer Sciences (ICS) at UC Irvine. As the only computing-focused school in the University of California system, the Bren School is a unique place for study, research, and collaboration. Our three departments Computer Science, Informatics, and Statistics, and four professional masters programs incorporate a broad range of curricular and research interests across the informational and computational sciences.
Uses skills as a seasoned, experienced digital communications professional to execute web communication and marketing plans, including the creation of web content and implementation of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) plans; execute and oversee the development of creative assets; coordinate marketing efforts, including program ads, email advertisements, media development (print and electronic), retargeting, social media, and collateral development. Monitor website and social media usage patterns through website analytics, recommend and implement improvements and recommendations for future campaigns based on reports that offer insights through identified Key Performance Indicators (KPIs); contribute to the conception and development of communication and marketing plans. Demonstrates an understanding of industry practices and organization policies and procedures. Demonstrates good judgment in selecting methods and techniques for obtaining solutions.
Monthly Compensation Range: Commensurate with experience
3-5 years of experience creating, writing and editing compelling content for marketing materials across owned, earned, and paid media channels. Owned media: Website, social media, press release, social media release, brochures, emails, video scripts, other collateral. Paid media: Emails for prospective students, LinkedIn, Facebook, Google ads. Earned media: Press releases, social media releases. Knowledge of and experience writing in AP style. Knowledge and experience writing in web style.
Bachelor's degree in marketing, communications, business or related area, or combination of education and related work experience.
Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way. Thorough understanding of technical language and requirements of the assigned work.
Thorough knowledge of content management systems, including WordPress and / or relevant web applications used for web production and organization-specific computer application programs.
Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and / or other state-of-the-art web communication capabilities.
Thorough interpersonal communication skills. Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
Experience with marketing automation and CRM platforms. Advanced Microsoft Office user; mastery of PowerPoint. Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro), and design skills a plus.
Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.
understanding of organization's processes, procedures, and applicable rules and regulations for web communications.
Familiarity with communications style of academic research organizations, particularly in the high-tech space.
Final candidate subject to background check. As a federal contractor, UC Irvine is required to use E-Verify to confirm the work status of individuals assigned to perform substantial work under certain federal contracts/subcontracts.
The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.
UCI provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Human Resources at (949) 824-0500.
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI's unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities.