AASLD, an association for scientists and healthcare providers in the field of liver disease, seeks a talented marketing manager to join our marketing and communications team.
Responsible for all social media-related communication for AASLD and AASLD Foundation, including the development and management of a regular social media editorial calendar. Produces social media strategies to support AASLD and AASLD Foundation marketing campaigns. Plays a key role on the Marketing and Communications team by executing social media marketing plans and tactics tailored for key audiences and stakeholders. Helps identify opportunities to promote AASLD membership and assists in the execution of AASLD membership marketing campaigns through social media channels. In coordination with the Senior Manager, Brand Development, this position supports association-wide marketing efforts and brand elevation strategies.
Advises on social media-related tactics in MarCom campaigns and strategy development.
Works closely with Marketing and Communications team to develop AASLD product and event content and ensures that it is disseminated appropriately across social media platforms.
Works closely with the Senior Manager, Brand Development to maintain brand voice and standards in all social media content.
Conceptualizes social media campaigns and develops strategies to support organizational initiatives, including brand elevation, audience growth, and influencer/ambassador management, in coordination with the Senior Manager, Brand Development.
Develops and executes paid media campaigns.
Analyzes social media performance metrics and regularly provides findings and recommendations to the Marketing and Communications team.
Stays up to date on all existing and emerging social media platforms and advises on social media development opportunities.
Works closely with select AASLD leadership to manage their AASLD-related accounts.
Manages and participates in all social media activities during AASLD events, including but not limited to The Liver Meeting® and Digestive Disease Week® (some travel may be required).
Other duties as assigned.
Education and Experience
Bachelor’s degree in the relevant area, or other related field equivalent work experience
The job requires 3-6 years of experience in social media marketing, and communications, or public relations
Professional association or non-profit space is a plus
Requires knowledge of AASLD policies, practices, and procedures
Skills Needed in Position
Excellent communication skills
Background in paid media (proficiency in paid social media campaigns is a plus)
Experience with Adobe InDesign, Illustrator, Photoshop, and/or CANVA – must be comfortable creating visual content
Excellent copywriting skills (previous experience in creative writing is a plus)
Experience running multiple accounts across platforms
Experience analyzing social media performance data
Experience developing and executing social media campaigns
Excellent organizational skills
Excellent customer service skills (candidate must be comfortable engaging with followers)
Must be proficient in managing Twitter, Facebook, LinkedIn, Instagram, and YouTube accounts, and knowledgeable about each platform’s features and capabilities
Proficient with Sprout Social
Experience producing video content and managing live streams a plus
Additional Salary Information: Based on experience.
Internal Number: MSM&M0521
AASLD is the leading organization of scientists and healthcare professionals committed to preventing and curing liver disease.