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Marketing Strategist AdventHealth Orlando
Top Reasons to work at AdventHealth Orlando
Located on a lush tropical campus, our flagship hospital, 1,368-bed AdventHealth Orlando
Serves as the major tertiary facility for much of the Southeast, the Caribbean and South America
AdventHealth Orlando houses one of the largest Emergency Departments and largest cardiac catheterization labs in the country
We are already one of the busiest hospitals in the nation, providing service excellence to more than 32,000 inpatients and 125,000 outpatients each year
Work Hours/Shift: Full Time / Day
You Will Be Responsible For:
Helps manage the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets with an overall regional and network focus for the Central Florida Division.
Coordinates with the Research team to develop market analysis and market research and obtains competitor, consumer and/or physician intel to develop effective marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
Regularly monitors patient volume, market share, online engagement and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile ROI.
Develops and maintains physician relationships and create physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborating with Physician Relations/Sales team on physician-to-physician marketing strategies; and/or providing effective market opportunities for lectures and events, and community relationships.
Manages and oversees websites related to area of focus for updates or development; collaborates with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
Works collaboratively with Creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for development of effective deliverables.
What Will You Need:
EDUCATION AND EXPERIENCE REQUIRED:
Bachelor's degree in Marketing, Communications or related field
Minimum four (4) years of marketing or related experience with complex project management and/or comprehensive campaign results
LICENSURE, CERTIFICATION OR REGISTRATION REQUIRED:
Valid State of Florida driver’s license and driving record in accordance with AdventHealth policy
The Marketing Strategist works with the Marketing Manager and/or Senior Manager, to help manage day-to-day marketing planning and execution for key service lines and/or market specific and network/regional strategies. Applies working knowledge of market research, analytics and intel to develop and organize plans that competitvely differentiate AdventHealth and ensures the growth of volume, market share, share of spend and overall brand awareness. Builds strong relationships with stakeholders to advance AdventHealth’s strategic vision. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.
At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole. Our story is one of hope — one that strives to heal and restore the body, mind and spirit. Our more than 80,000 skilled and compassionate caregivers in hospitals, physician practices, outpatient clinics, urgent care centers, skilled nursing facilities, home health agencies and hospice centers are committed to providing individualized, wholistic care.