The Director of Marketing and Communications reports to the Head of School and is responsible for the development and implementation of a comprehensive and dynamic marketing and communication strategy that reflects TPS’ mission and values and supports the school’s ambitious plans for the future. The DoMC will ensure clarity in branding and positioning while communicating daily campus life through various media including print, digital, and video to meet admissions, fundraising, and engagement goals. Additional responsibilities and skills include: ? Prepare and execute TPS organizational branding and positioning efforts. ? Develop and implement marketing strategies to drive inquiries to support enrollment and development goals. Generate actionable market research and assess opportunities within a competitive landscape. ? Evaluate the effectiveness of marketing and communications through analytics; use data to support or recommend iteration as necessary. ? Plan and execute communication and marketing programs that enhance the visibility and brand awareness of the school and its programs, including print and digital advertising, social media, and other platforms. ? Conceptualize and produce compelling visual storytelling through video and photography. ? Attend and photograph on-and off-site school events; maintain the archival photo library for all school events. ? Maintain, build, and promote the TPS mission across all appropriate channels of social media. ? Create and maintain an annual communications calendar that includes a production schedule for all print and electronic materials, internal and external correspondence, and specific marketing projects. ? Manage, contribute, maintain, and deliver school news and communications for the school’s website, community weekly e-newsletters, and social media channels. ? Serve as primary content/organizational manager for the school website. ? Support admissions in developing and deploying digital and print marketing materials, advertisements, and other electronic and print materials. ? Support advancement in developing and deploying fundraising communications, including electronic and print publications, appeals, cultivation and stewardship pieces, and campaign materials. ? Manage the design and production of print and digital materials, including alumni news, head of school news, and the annual report. ? Cultivate media relations by collecting and providing content for press releases to local news outlets. ? Work with and manage vendor relationships.
A bachelor’s degree and 7-10 years of professional marketing and communications experience ? Experience with branding and positioning ? Excellent writing, editing, and communications skills with the ability to produce materials quickly and in a variety of style ? Experience with social media management and digital marketing ? Proficiency with popular content management systems and knowledge of SEO best practices ? Basic graphic design and photo editing skills ? Tech-savvy and able to learn new systems quickly ? Strong initiative, strategic thinking, and project management skills ? Ability to collaborate across departments Required: Working knowledge of Google suite, Google Analytics, Squarespace or comparable platform, Hootsuite or other social media monitoring tool, and graphic design software (e.g. Adobe Spark, Illustrator, InDesign or equivalent). Knowledge of Veracross CRM and RENXT preferred but not required.