Assistant Director, MBA Admissions, Marketing and Communications
Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
Assistant Director for MBA Admissions,Marketing and Communications - McDonough School of Business
At Georgetown University's McDonough School of Business, our mission is to build global business knowledge and inspire ethical leaders to serve the common good. Our MBA Career Center has 6+ career advisors, a career curricula team, Associate Dean, two Assistant Deans, the operations team, and hundreds of key employer accounts and relationships.
The Assistant Director for MBA Admissions, Marketing and Communications has responsibilities to recruit, admit, yield, and retain progressively higher quality prospective students to the MBA program. They also assists the Associate Dean on other marketing and communications initiatives such as video marketing, editing various marketing pieces from our external marketing vendor, and the overall marketing and communications strategy. Reporting to the Associate Dean of MBC Admissions, the Assistant Director has duties that include but are not limited to:
Communications and Marketing
Set strategy and executes the email communications plan for use in recruiting, yielding, and retaining prospective MBA candidates, executes these email campaigns through Marketo
Develop metrics and track analytics of this email communication strategy
Develop and design infographics used in communications
Design and create presentations and accompanying talking points
Manage overall website strategy for the MBA Admissions pages, and work with Assistant Director of Marketing and Operations to implement changes
Manage the Welcome website strategy and update entirely
Design and create print marketing collateral as needed
Assist with creation of marketing videos
Assist with approval social media ads and other ads from marketing vendor
Application Review and Evaluation
Evaluate MBA applications and make admissions decision recommendations to the MBA Admissions Committee
Serve as a member of the Admissions Committee and attend weekly AdComm selection meetings
Analyze and synthesize a large amount of often conflicting data (including undergraduate transcripts, test scores, professional work history, letters of recommendation, extracurricular involvement, essays, and interview report) to assure the selection of the best applicants for admission to the MBA programs
Conduct personal interviews with applicants to evaluate their suitability for the Georgetown MBA program
Travel and attend McDonough recruitment events and interviews candidates in selected cities throughout the world to increase Georgetown MBA Program visibility and attract high quality applicants
Participate in virtual recruitment activities to recruit, retain, and yield prospective MBA candidates
Respond to routine and non-routine inquiries from applicants and admitted students concerning the application process, notification, financial aid information, visa requirements, and program requirements
Conduct personal phone calls and outreach to prospective students interested in pursuing the Georgetown MBA
Bachelor's degree - preference for Master's degree in business, higher education, or counseling
2 to 5 years of experience within a corporate or university setting - preference for marketing, communications, sales, business development or recruitment/admissions experience
Passion for content creation
Strong interpersonal skills
Team player with a collaborative nature
Sound judgement, critical assessment skills and detail orientation
Ability to work in a fast paced environment
Strong editorial and writing skills.
Knowledge of and experience with Prezi, Canva and Microsoft Office Suite (in particular Word, Excel, and PowerPoint)
Experience with Customer Relationship Management software (CRMs) and/or Marketing Automation systems - preference for specific experience with Salesforce, TargetX, and Marketo products
Availability and willingness to travel
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