The Director of Communications & Marketing is an exempt staff position. Working under the Vice President of Operations, the Director of Communications & Marketing is responsible for working collaboratively with senior leadership to lead and coordinate GTR’s overall communications and marketing strategies. These efforts should help build the REALTOR® brand and impact in the region.
Duties and responsibilities
Develop and implement a communications and marketing strategy that increases brand awareness, clarifies brand experience, and personalizes the GTR brand to both members and non-members.
Issue an annual communications and marketing plan that details the strategy, tactics, messages, channels, outcomes and measurements to achieve organizational success.
Responsible for managing the communications and marketing department and the content it delivers. Ensures brand message is consistent, timely, and relevant.
Field incoming media inquiries, develop media contacts in print, television, radio and other industry and community influencers important to GTR’s mission.
Create partnerships with other public relations professionals to ensure we are speaking with one voice, leveraging the best ideas and lifting up compelling stories across the organization.
Develop and manage media relations and public relations including the maintenance of important relationships and development of key messages. Pro-actively place strategic news stories that communicate the association’s messages, in significant media outlets including social media.
Facilitate and staff media interviews with appropriate staff persons and prepare appropriate briefing materials.
Research, write, edit and publish releases, alerts, statements, articles, and other materials in support of the Association’s brand/mission. Manage the approval process for all.
Coordinate with the Marketing Team to ensure consistency of proactive digital and press outreach.
Collect data from appropriate departments; measure and evaluate the association’s brand and media coverage in alignment with the overall marketing communications plan.
Brainstorm, pitch and secure proactive media opportunities, op-ed placements, influencer meetings and events through traditional and digital channels.
Refine core messaging to ensure organizational consistency in all aspects of communication including development, organizing and education.
Serves as Editor of Tampa REALTOR®magazine, writing and editing original editorial content.
Serves as the executive editor for the GTR’s external communication vehicles.
Develop a crisis communications plan for the organization and an implementation process in collaboration with other team members.
Performs all other duties as assigned by supervisor or Vice President of Operations
Bachelor's degree in Marketing, Communications, Public Relations or a related field preferred or equivalent combination of education and experience.
Previous professional experience managing communications and/or marketing teams.
Must have exceptional interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
Excellent personal computer skills and experience with standard business software including experience with Adobe Creative Suite, Microsoft Office, InDesign, WordPress CMS, etc.
Excellent written and oral communications skills
Must be extremely organized with acute attention to details.
Ability to manage priorities and complex workflows.
Basic video editing skills.
Ability to walk, stand, and/or sit for long periods of time.
Must be able to lift and carry supplies weighing up to 20 pounds.
Ability to communicate concisely and effectively.
Continually utilize visual acuity to operate equipment, read technical information, and/or use a keyboard.
Occasionally required to climb, balance, bend, stoop, kneel or crawl.
Additional Salary Information: salary is commensurate with experience
About Greater Tampa REALTORS
Greater Tampa REALTORS® (GTR), is “Your Premier Real Estate Resource” in Tampa since 1911, represents nearly 13,000 members and is the largest Tampa Bay-based professional association of real estate brokers and sales associates conducting business throughout the Bay area.
GTR represents REALTORS® who are involved in the following specialties: residential sales, commercial sales and investment, property management, and appraisals.