The Digital Marketing Specialist is a member of Minnesota Law School’s Communications & Events team that provides strategic communications and marketing services to the Law School. This position and this team work closely with the Dean’s Office and other Law School administration, including the office of institutional advancement, student affairs, admissions, centers and institutes, and more—serving audiences that current and prospective students, faculty, alumni, donors, the legal community, and the public.
Reporting to the Director of Communications, the Digital Marketing Specialist is responsible for developing, implementing and executing digital content and strategies that serve the goals and objectives of the Law School.
Duties/Responsibilities: Digital Marketing and Communications Strategy (35%)
Collaborate with a variety of departments and programs throughout the Law School to provide digital marketing and communications strategies for key external audiences
Collaborate with the Director of Communications and other team members to execute an integrated strategy that supports the Law School’s strategic goals and objectives
Design and modify new and existing responsive email template designs within Salesforce Marketing Cloud (SMC) for a variety of marketing and communications needs
Understand technical capabilities within SMC in order to execute desired functionalities (dynamic content, list segmentation, AMP Scripts, journeys, UTM tracking etc.)
Monitor, analyze, and report on email campaign performance. Identify trends/opportunities, recommend optimizations when appropriate to improve email performance. Present reports and recommendations for improvement to business partners and cross-functional team members
Create and distribute internal email messages including regularly produced newsletters and one-off digital messages
Collaborate on content and production of Minnesota Law magazine in print and digital formats, serving as project lead in publishing the magazine on the digital platform
Assist with digital promotion of Law School events in collaboration with Event Manager.
Social Media and Website Content Creation & Strategy (35%)
Create digital content, including designed visual assets, for the Law School’s website
Provide web services, including backend development, user experience and periodic page design
Ensure content meets SEO best practices and includes clear calls to action
Create digital materials for marketing, publication, and/or internal and external relations that incorporate both written and graphic work, and utilize multiple media methods
Design creative social media engagement campaigns for a variety of channels, including Facebook, Instagram, LinkedIn, Twitter, and YouTube
Exercise outstanding judgment in posting social media for a higher education community that includes student audiences
Monitor social media accounts, generate reports from analytics, and lead the Law School’s social media committee, offering constructive feedback and support to departmental users.
Design digital collateral, including invitations, announcements, and reports
Digital Ad Campaigns & Media Tracking (20%)
Strategize, develop, execute, oversee, and report on all digital advertising campaigns, including Google ads, boosted posts, and paid digital advertising on other websites and digital publications
Oversee the creation of the ads that are used in these various media
Assist with tracking media mentions, channeling them to social media and Law School magazine where appropriate, and creating analytical reports
Other Duties as Directed by the Communications Director/Team (10%)
Salary range is $50,000-$56,000, based on qualifications and experience.
Required qualifications, knowledge, skills, and abilities:
Bachelor’s degree in Communications, Journalism, Marketing, or a related field, plus two years of relevant professional experience or a combination of related education and work experience to equal six years
Demonstrated strong writing, communication, and copyediting skills
Experience with creating digital content for a wide variety of audiences in multiple formats
Expertise in organizational applications of social media, including originating and tracking social media campaigns
Knowledge of SEO, website UX principles, analytics, and digital design
Ability to handle multiple details and deadlines simultaneously, and easily move between strategic and tactical work
Experience in multimedia storytelling techniques
Experience with email service provider tools, especially Salesforce Marketing Cloud
Technical proficiency in Adobe InDesign (Illustrator/ Photoshop/ Final Cut, etc.), Drupal, SoundCloud
Internal Number: 340215
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.