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Some careers grow faster than others.

If you're looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight. 

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Insights Consulting.

Principal Responsibilities 

• Provide support on Insight Consulting AOP Plan ensuring alignment with business line plans
• Work closely with Business and Marketing partners to develop actionable customer insights based on Business and Marketing requests
• Translate research and analytics data into business ready insight narratives
• Support in the development of reports and easily digestible presentations that inform stakeholders of the customer story for markets and broad segments
• Manage the customer journey mapping using design thinking approaches to support the improvement of key customer experiences
• Support the development and socialisation of best in class approaches to customer insight development 
• Serve as a key point of contact for the global insight team and business marketing teams
• Ongoing prioritisation of customer insight programmes to align with evolving Business requirements
• Manage external regional and local agency relationship, vendor management and delivery as appropriate

Requirements 

• Experience in developing customer insight using multiple data sources
• Ability to distil complex business and customer environment into simple, strategically sound and insight led stories.
• Good understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
• Ability at creative storytelling using data driven insights, and the ability to bring complex consumer data to life for non technical marketing and business partners
• Experience in working with and developing relationships with third party agency partners
• Confident working with multiple internal partners and leading multiple workstreams simultaneously
• Go getter with experience building positive working relationships and working in cross functional teams with differing levels of analytics understanding
• Demonstrating ability to identify strategic needs based solutions both now and in the future.
• Proven ability to work on multi-function projects demonstrating excellent relationship building skills.

To be considered for this role, the relevant rights to work in Hong Kong is required.

You'll achieve more when you join HSBC.
www.hsbc.com/careers

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Issued by The Hongkong and Shanghai Banking Corporation Limited.