RESPONSIBILITIES Market and promote TRSA non-dues revenue initiatives including conferences, institutes, summits, town halls, roundtables and other virtual, in-person and hybrid events, certifications, on-demand print and digital resources including training, benchmarking, research and certifications: - Support organization Vital Few Objectives (VFOs) through the development of coordinated, comprehensive marketing communications strategies, plans and budgets for conferences, institutes, summits, roundtables, town halls, webinars and other products.
- Manage and executes all phases of promotional tactics including message and content, design, production, and distribution.
- Write, edit, and oversee design/production and scheduling of print and digital promotional materials including brochures, e-blasts, advertisements, and online content.
- Work with internal resources to identify and compile target lists for direct marketing
- Manage public relations/outreach including social media campaigns internal/contracted
- Collaborate in the development of a digital marketing strategy to include new and social media marketing channels (e.g., videos, blogs, podcasts, and social media) including digital advertising copy, design, and placement.
- Serve as Staff Liaison to the Marketing & Sales Committee to access subject matter expertise and develop content for webinars, roundtables, summits and other virtual, in-person and hybrid events
- Coordinate the maintenance and updating of the TRSA website and other organization sites including Hygienically Clean certification
- Collaborate with internal stakeholders to encourage frequent website content updates and navigation efficiencies. Analyzes site performance to monitor trends that forecast results
- Support the organization’s brand strategy through accurate and consistent application of events brand and style guidelines including managing design and production.
- Assess campaign performance and communicates results through dashboards and reports.
QUALIFICATIONS/SKILLS - Bachelor’s degree
- 6+ years professional marketing communications experience overseeing all aspects of marketing communications planning and implementation
- Accomplished analytical, conceptual and strategic problem-solving with the ability to process both the big picture and details and produce inventive and effective promotion solutions.
- Knowledge of complete marketing cycle and ability to lead all phases; experience producing multi-format marketing collateral (digital, print and multimedia).
- Exceptional written communication, project management and organizational skills
- Ability to conceptualize, develop and manage budgets
- Ability to successfully manage relationships with internal customers and external vendors
- Experience promoting association virtual, in-person and hybrid events such as meetings and conferences
- Experience and understanding of best practices in traditional print/digital marketing communications
- Organized, self-motivated and driven; and ability to work in a team environment
TECHNOLOGIES - Experienced user of Microsoft Office 365 and Adobe Products preferred
- Familiarity with database management tools, e-marketing and automated marketing resources
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