The hours and days of work may vary widely depending on the time needed to fulfill the responsibilities of the position.
This position requires some night and weekend work.
Able to tolerate loud noise levels and busy environments
Willing to travel to off-site performances at alternative venue locations
ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE THE FOLLOWING:
Prepare and execute comprehensive marketing and promotional campaigns for individual events to increase ticket sales and maximize revenue
Coordinate announcements and on-sale schedules with ASH Live team and artist’s management agencies.
Manage event budget and post-event evaluations
Implements audience communication and promotions that are consistent with the Atlanta Symphony Orchestra’s mission and values in equity and inclusion.
Code and submit all invoicing to Accounting Department
Work with Vice President on popular artists, touring parties, and guest conductor offers to management agencies
Define cross-marketing strategies to create, develop, and implement new online marketing & social media strategies including the distribution of targeted e-cards & social media engagement/content management.
Ensure all marketing campaigns are designed and implemented within budget and aligned to the strategic plan and business objectives
Manage relationships within market and out-of-market media partners
Effectively buy media and establish promotions with radio, TV, print, outdoor and online organizations
Work with other arts organizations to cross-promote within the market
Coordinate pre-show and day of show press with independent publicists and managers.
Ensure all promotional materials are implemented consistently across all platforms including website, social media, e-mail blasts and all other media outlets.
Manage grassroots promotions and street team efforts
Work with Sales and Marketing teams to increase brand awareness and to ensure compliance across all marketing communication channels, including print and digital
Work with senior staff on strategic planning to ensure new audience growth across series
Conduct end of fiscal year marketing analysis to identify challenges and opportunities for growth
Responsible for marketing budgets per event and non-event expenditures
Manage all e-mail blasts, communications, and newsletters to patrons
Maintain social media platforms
Assist in updating website
Schedule emails, promotions, and outlet promotions through Ticketmaster
Other duties may be assigned
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND EXPERIENCE:
B.A. degree in Marketing or Communications
3-5 years in responsible marketing roles
Experience in event marketing and concert promotions
Knowledge of live entertainment industry business models
Expert in social media platforms
Experience in Microsoft Office applications, as well as Ticketmaster and Archtics
SKILLS AND ABILITIES:
Work in a fast-paced environment and execute multiple events simultaneously
Skilled in multi-tasking and organizing resources to accomplish goals.
Exceptional interpersonal skills and ability to work collaboratively with a variety of people.
Must have superb written and oral communication skills.
Excellent organizational skills and attention to detail are required.
Ability to work under pressure with a broad spectrum of personalities.
The Woodruff Arts Center is one of the largest arts centers in the world, home to the Tony Award-winning Alliance Theatre, the Grammy Award-winning Atlanta Symphony Orchestra (ASO) and the High Museum of Art, the leading art museum in the Southeast. Over 800,000 patrons travel to The Woodruff for outstanding theatre, music and exhibitions each year.
Woodruff Arts Center employees play an integral role in creating and supporting great art and education initiatives at the nation’s third largest arts center. Comprised of three Art Partners—Alliance Theatre, Atlanta Symphony Orchestra and High Museum of Art—there’s a role for everyone at The Woodruff.