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Director of Digital Marketing
American Retirement Association
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Director of Digital Marketing

American Retirement Association

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Details
Posted:
March 25, 2021
Location:
Arlington, VA
Type:
Full Time - Experienced
Required Education:
4 Year Degree
  • We're looking for someone with professionalism.
  • We're looking for someone with motivation.  
  • We're looking for someone with a passion for digital marketing.
  • We're the American Retirement Association, and we just might be looking for YOU!

 

We are the American Retirement Association, one of the fastest growing associations in the USA. We are an association with a rich diversity of perspectives, backgrounds and ideas, and are looking for a Director of Digital Marketing to join our team. Based in Arlington, Virginia we enjoy a fresh, energetic working environment in close proximity to the Ballston Metro Station. We offer a competitive salary, a comprehensive benefits package (including Health, Dental, Disability, a 401(k) AND a pension plan), a supportive environment, and the opportunity to be a part of a growing professional team in an exciting field.

 

The Director of Digital Marketing will be responsible for overseeing the association’s digital brand presence on a variety of platforms including (but not limited to), the association’s various websites, virtual conference platforms, mobile apps, and outbound marketing email communications.

 

Primary Director of Digital Marketing Job Responsibilities:

  • Works collaboratively within the Marketing department, with the Chief Marketing Officer, and other department directors, and interdepartmentally with key stakeholders for various marketing projects.
  • Has primary responsibility for the content, functionality, and branding of association websites, including analysis and reporting of digital performance metrics and optimization of online marketing performance (e.g., UX, SEO).
  • Develops and implements functional strategies to attract customers to the association’s websites, enhance the association’s online presence and brand(s), and promote products and services.
  • Develops digital marketing plans that ensure objectives are met and direct and work with the Web Developer and Digital Marketing Coordinator to implement and execute the marketing plans, ensuring project milestones and goals are met.
  • Oversees all e-marketing content by directing and working with the Web Developer and Digital Marketing Coordinator to manage the association’s websites, email campaigns, and online community.
  • Reviews changes in the marketplace and recommends digital marketing strategies to the Chief Marketing Officer.

 

Ideal Director of Digital Marketing Candidates will have:

  • a bachelor's degree (or equivalent experience) in digital marketing, business management, communications, or a related field and 5+ years of experience in a similar role. Nonprofit organization experience is a plus;
  • superior interpersonal, communication and presentation skills, and the capacity to communicate with tact and professionalism;
  • proficiency with the Microsoft Office Suite (with advanced skills in Word, PowerPoint and Excel), and knowledge of HTML/CSS and website administration.
  • experience working with popular keyword tools (g., Google, WordTracker, Keyword Discovery, etc.).
  • experience with website analytics using a variety of analytics tools including Google Analytics. In-depth knowledge of search engine marketing (SEM) and SEO.
  • experience working with Content Management Systems and building/administering content in multiple CMS environments.
  • effective project management, planning, and organization skills. Ability to work autonomously with initiative.
  • the ability to analyze problems, develop a path toward problem solving, and coordinate the process to completion; and
  • have strong multi-tasking and organization skills and a comfort in maintaining multiple, often conflicting, priorities.

 

Got what it takes?  If you are looking for an opportunity to join a dynamic, non-profit association with a great working environment, rush a resume, a cover letter, and your salary requirements (avoiding the term "negotiable"), using this site's application tool, as indicated. No phone inquiries, please. We look forward to hearing from you!

 

The American Retirement Association is an Equal Opportunity Employer.

Internal Number: #DODM
About American Retirement Association
The American Retirement Association has a long and storied reputation that dates back to its founding in 1966 as the American Society of Pension Actuaries. Today its 20,000+ members and four premier retirement industry associations include every type of pension professional – from business owners, actuaries, consultants and administrators, to insurance professionals, financial advisors, accountants, attorneys and human resource managers. While American Retirement Association members come from all corners of the country, representing every part of the industry, they are all united by their belief in and commitment to the private pension system. Based in the Washington, D.C. area, the American Retirement Association is a non-profit professional organization with two major goals: to educate all retirement plan and benefits professionals, and to create a framework of policy that gives every working American the ability to have a comfortable retirement. The American Retirement Association is comprised of four premier retirement industry associations; the American Society of Pension Professionals & Actuaries (ASPPA), the ASPPA College of Pension Actuaries (ACOPA), the National Asso...ciation of Plan Advisors (NAPA), and the National Tax-deferred Savings Association (NTSA). The American Retirement Association offers its 20,000+ members extensive educational opportunities, paired with a strong advocacy operation that puts us at the center of any legislative debate or policy discussion. Our educational opportunities through the Retirement Plan Academy include robust credentialing, certificate and continuing education programs, along with the best lineup of conferences and networking opportunities in the industry. While the American Retirement Association began in 1966 as an actuarial organization, we have evolved along with America’s retirement system. Today we represent every type of pension professional — from business owners, actuaries, consultants and administrators, to insurance professionals, financial advisors, accountants, attorneys and human resource managers. While the members of the American Retirement Association come from all corners of the country, representing every part of the industry, they are all united by their belief in, and commitment to, the private pension system.
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