SPECIFIC DUTIES and RESPONSIBILITIES:

• Research, develop, and execute integrated marketing campaigns that are delivered across different marketing channels
• Collaborate with internal stakeholders to create robust campaigns through a combination of efforts that help to deliver a solid customer experience and ultimately generate hand-raising interest
• Take on total ownership of campaigns including campaign strategy, asset development, CTA design, budget management,  timing, and success evaluation. 
• Ensure accurate reporting on the effectiveness of each program and use learnings from that data to optimize future campaigns.
• Flexibility and desire to be a team player who is open to new ideas

REQUIRED SKILLS and EXPERIENCE:

• 5-7+ years’ experience in marketing, ideally working within the software industry
• Extremely strong communication skills, especially business writing
• Ability to run Programs on time and on budget, with a proven performance of consistently meeting or exceeding marketing program goals
• Bring masterful execution of details and have a sense of urgency in completing tasks
• Ability to accurately segment your audience, create content for emails and any additional needs (campaign dependent)
• Ability to work with the Sales team to articulate campaigns, audience segmentation, messaging, and follow-up activities to ensure results are carried to fruition
• Be a master of tactics; but, also enjoy creatively identifying opportunities to uplevel marketing activities
• Proven experience to constantly juggle and prioritize a number of key tasks and to collaborate with other members of the Marketing and Sales team while always thinking and working towards the strategic goals of the business and team
• Experience with webinar software (such as GoToWebinar) and marketing automation (such as Marketo)
• Knowledge or understanding of channel marketing techniques and best practices a plus.  Knowledge of the HR Outsourcing Industry is also a plus
• Bachelor’s Degree required