The Marketing Director supports the student recruitment efforts of the offices of undergraduate and graduate admissions and the University's schools and colleges by providing centralized marketing services. The Marketing Director plans and leads these efforts, overseeing the execution of student recruitment marketing campaigns and supervising the work of external vendors. The Director reports to the Vice President for University Communications and Marketing and works closely with him/her to develop and implement university-wide marketing and branding related policies.
MAJOR DUTIES AND RESPONSIBILITIES
Works with campus partners to develop, plan and manage student recruitment marketing strategies and tactics
Works with the directors and staff inside University Communications & Marketing to implement an effective, and well-coordinated multichannel approach.
Gathers and analyzes data related to marketing, and applies insights from that data to improve performance. Prepares monthly “dashboard” reports.
Works with the Vice President to develop and implement policies related to marketing and branding, and provides guidance to the entire campus about proper application of those policies.
Works with the Vice President to prepare annual, comprehensive marketing plans for each College and School.
Keeps current with best practices for higher education marketing, and helps to innovate the University’s approaches
Writes strategic marketing plans and creative briefs to inform the work of creative, editorial, digital media and news media teams
Tracks expenditures on advertising, printing, mailing services and postage, and provides regular reports to the Vice President.
Serves as the primary liaison to the institution’s branding agency, media buying agency, and other external marketing resources and partners
Supervises permanent staff, freelancers, interns and temporary staff; manages vendors and budgets as delegated by the Vice President
The above statements describe the principal functions of the job and shall not be considered as a detailed description of all work requirements that may be inherent in the position.
Minimum of 5 years of directly relevant experience, including at least 2 as a supervisor
Bachelor’s degree from an accredited college or university
Demonstrated experience performing the major duties of the position
Understanding of and commitment to diversity and inclusion
Internal Number: https://montclair.wd1.myw
About Montclair State University
With a proud history and a vibrant future, Montclair State University is one of New Jersey’s most diverse and dynamic institutions of higher education. One of four public research institutions in the state, and the second largest, Montclair State is a designated R2 Doctoral Research University by the Carnegie Classification of Institutions of Higher Education.
Located 12 miles west of New York City on a 252-acre suburban campus which boasts modern, state-of-the-art facilities complemented by green spaces, public plazas and striking Spanish Mission architecture, and a spectacular view of the New York City skyline. The University offers a comprehensive range of undergraduate and graduate programs through 11 colleges and schools. With a student body of 21,000 undergraduate and graduate students from 22 states and 13 countries, the University has an expansive campus life with on-campus residential capacity of 5,300, more than 120 student organizations, and 18 NCAA Division III athletic teams.