A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The University of Michigan’s College of Engineering (CoE) provides scientific and technological leadership to the world. We seek to improve the quality of life by developing intellectually curious and socially conscious minds, creating collaborative solutions to societal problems, and promoting an inclusive and innovative community of service for the common good. Our graduate and undergraduate programs are highly ranked and have a strong reputation for excellence. Michigan Engineering’s graduate and undergraduate degree programs rank 4th and 6th in the nation, respectively. Our online graduate degree programs consistently rank in the top 10 nationwide.
Nexus, Michigan Engineering’s home for online and professional education, supports the vision and mission of the College of Engineering. The College’s online (credit and non-credit) and professional education (non-credit) activities unlock more learning opportunities for the U-M community, organizations, and learners around the world by delivering top ranked online graduate engineering courses and degrees and by offering an innovative, engaging professional education portfolio to learners around the world.
This new position will report to Nexus. This individual’s work will be informed by the College’s diversity and enrollment goals and priorities, which will be set by the Associate Dean for Graduate and Professional Education (ADGPE) in consultation with the Dean and with graduate education stakeholders. These goals and priorities will be relayed to Nexus by the ADGPE. It will be the responsibility of the Graduate Education Marketing Specialist to implement strategies that achieve these critical goals and priorities.
We are seeking a skilled marketing and communications professional who is highly motivated, creative and goal oriented. This individual will work in a team environment and must have a collaborative working style, be responsive to the needs of a diverse community of stakeholders, and be able to effectively leverage existing resources. Major deliverables for this position includes:
Incorporating CoE graduate education diversity and enrollment goals and priorities, as set by the ADGPE, into the development and execution of comprehensive plans and marketing campaigns for multiple academic years.
Identifying prospective audiences and generating a new database of prospective student leads for engineering graduate education.
Establishing a marketing pipeline with prospective students to increase applications and matriculations.
Nurture engineering graduate education in collaboration with Department graduate coordinators and central student support services.
Creating primary market research tools and metrics to identify and assess market demand for new programs / portfolios (e.g. online surveys, focus groups & interviews, and data standards).
Conducting market research, writing reports, and coordinating external market research projects (if needed) to identify emerging trends and student / industry demand for engineering education.
This key position addresses an unmet need for both market research for new programs (increasingly requested for residential and for online/hybrid programs) and innovative, targeted marketing of our existing engineering graduate education portfolio to achieve CoE prioritized diversity and enrollment goals. The new team member will work closely with the Office of the Associate Dean for Graduate & Professional Education (ADGPE) to understand CoE goals and priorities to create and maintain graduate education programs that are preeminent, sustainable, and diverse. The position reports to the Executive Director of Nexus, the College’s home for online and professional education. It is a 3-year term appointment, with the option to renew at the end of the term.
Market Research Analysis (35%)
Conduct targeted, project-based research, and analysis to use for strategic and data-driven decision-making to identify emerging trends and student/industry demand for engineering graduate education
Analyze market trends through a provided analysis platform (e.g.Burning Glass) to generate data-driven insights
Review historical performance of markets, identifying future market trends and projections, deliver insights, and assess the impact on future market performance
Create primary market research tools and metrics to identify and assess market demands for new programs/portfolios (e.g. online surveys, in-depth interviews, focus groups, and other research activities)
Provide the metrics and information necessary to evaluate and refine strategic plans for new engineering education opportunities
Compile research data and write market survey reports with findings, recommendations, and an executive summary
Digital Marketing and Content Creation (35%)
Develop comprehensive plans for creating materials and executing marketing campaigns for engineering graduate recruitment and admissions cycles, incorporating CoE graduate education diversity and enrollment goals and priorities
Develop strategic messaging to increase enrollments from specific learner audiences
Create content for a variety of marketing channels to reach CoE alumni, prospective learners, industry, government, and other audiences
Write content for CoE websites and other internal communication channels
Client Relations and Lead Generation (30%)
Identify prospective audiences and generate a new database of prospective student leads for engineering graduate and professional education
Establish a marketing pipeline with prospective students from Minority-Serving Institutions, Women-Serving Institutions, and identity-based student and professional groups to boost application submission and matriculation
Nurture engineering graduate education leads systematically and in collaboration with department graduate coordinators and central student support services
Bachelor’s degree in marketing, communications, business, English, information, technology, journalism, higher education, or a related field
Five years of professional market research, tools, methodologies or data analytics experience
Demonstrated ability to analyze data and interpret results
Experience writing reports and crafting long- and short-form descriptive copy
Experience with research regarding media best practices
Demonstrated ability to develop and execute marketing campaigns
Proficiency in writing, editing, research, and critical thinking skills
Demonstrated ability to tailor tone and marketing message across various media platforms
Demonstrated ability to multitask, learn rapidly and thrive in a fast paced environment
High degree of self-motivation and ability to work independently under tight deadlines
An advanced degree in marketing, communications, business, English, information, technology, journalism, or a related field
Experience working in an academic environment
Experience working as part of a larger marketing team
This position will be a 3-year term limited appointment with defined deliverables and an option to renew at the end of the term. Interested applicants should provide a writing portfolio.
Michigan Engineering’s vision is to be the world’s preeminent college of engineering serving the common good. This global outlook, leadership focus and service commitment permeate our culture. Our vision is supported by a mission and values that, together, provide the framework for all that we do. Information about our vision, mission and values can be found at: http://strategicvision.engin.umich.edu/ .
The University of Michigan has a storied legacy of commitment to Diversity, Equity and Inclusion (DEI). The Michigan Engineering component of the University’s comprehensive, five-year, DEI strategic plan—along with updates on our programs and resources dedicated to ensuring a welcoming, fair and inclusive environment—can be found at: http://www.engin.umich.edu/college/about/diversity.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 195115
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.
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