General Statement of Job
The Director of Admissions Communications and Marketing oversees and manages all communications with prospective and new students through the entire admission funnel via multiple communication platforms; primarily through the TargetX Constituent Relationship Management (CRM) software.
Serves as the lead Campaign Manager for TargetX. Also, creates and updates admissions web pages, manages all admissions social media platforms. Primary liaison between admission and University Relations and Marketing (URM) and maintains a master communication plan including publications, events, social media, email, text, etc.
Oversees the creation and development of layout and design concepts of various print and electronic materials and admissions website pages, direct mail pieces, newsletters, emails, drip campaigns for all student recruitment materials.
Specific Duties and Responsibilities
Essential Duties:
Leader of and primary decision maker for professional and creative judgment to create communications to represent University image and messages for programs, recruitment and event initiatives, and admissions processing.
In collaboration with URM, uses professional discretion to recommend appropriate content and visual aids to use on website, in publications, recruitment and event materials, departmental brochures and other printed material.
Independently uses professional judgment to develop, oversee and maintain a master communication plan including publications, events, social media, email drip campaigns, text, etc.
Use specialized knowledge in the field of communications to prepare and implement all communication campaigns related to admissions, recruitment, and events.
Be very comfortable multitasking on a number of different projects with various student populations simultaneously.
Be able to meet tight deadlines while being respectful and having a positive attitude with colleagues and students.
Provide comprehensive support to the Admissions team to assist in the efficient operation and timely delivery of department and organization priorities.
Leads and is responsible for developing the campaign workflows and the scheduling of campaigns in Target X with the ultimate goal of increasing communication effectiveness for recruits.
Manages and primary decision maker for the Admissions project management system and budget for communication and marketing materials.
Provide monthly data analytics on current campaigns and make professional recommendations as needed.
Executive decision maker for developing communication strategies and related marketing initiatives based on student personas.
Write copy for initiatives, including admissions, recruitment and events.
Create a plan for sending out all communications for a full academic year.
Builds and repairs web forms within Target X.
Attends Publication meetings and corresponds with Admissions staff and other departments regarding recruitment and publications.
Spearheads initiatives for ensuring Admissions complies with university data standards protocols.
Supervises and trains student workers as needed. Provides indirect supervision for the Admissions Data team.
Performs other duties as required.
Education, Experience, and Licenses
Bachelor's degree from an accredited four-year college or university in communications, business, or a related field is required.
Two to four years of work-related experience is preferred; or an equivalent combination of education and experience.
Knowledge, Skills, and Abilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to respond to common inquiries or complaints.
- Ability to effectively communicate both verbally and by written means at a very high level.
- Ability to make ethical decisions in doing what is best for both students and the University.
- Ability to effectively present information to administrators, faculty, staff, regulators, students, public groups, and/or Board of Governors.
- Ability to define problems, collect data, establish facts, and draw valid conclusions.
- Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
- Requires skills in using advanced computer programs such as the ones found in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, etc) and to be comfortable with a PC or Mac platform
- Requires the skills to learn and manage project management systems and databases such as TargetX
Physical Demands/Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, feel or use a computer keyboard and talk or hear. The employee frequently is required to sit. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
The noise level in the work environment is usually moderate.
NOTICE : The above job profile does not include all essential and nonessential duties of this job. All employees with disabilities are encouraged to contact Human Resources to review and discuss the essential and nonessential functions of the job. An employee with a disability can evaluate the job in greater detail to determine if she/he can safely perform the essential function of this job with or without reasonable accommodation.
