Marketing Manager - Children's Hospital and Women's Health Services - 2100443
Stony Brook Medicine includes the medical enterprise (four hospitals and 200+ community-based outpatient offices), and six health sciences schools. This position fills an important role in the Marketing and Communications Department, serving as the Marketing Manager for Stony Brook Children's Hospital and Women's Health Services (i.e. OB/GYN) locally and regionally. Reporting to the Sr. Director of Communications, this position is responsible for the development and execution of annual marketing plans for the Children's Hospital and Women's Health Services, and will interact closely with leadership, physicians and support staff in both areas. The ideal candidate should have some experience with Children's Hospitals and/or marketing Women's Health Services.
Duties of a Marketing Manager - Children's Hospital and Women's Health Services may include the following but are not limited to:
Leads the development of strategic marketing plans that drive growth, consumer engagement, and patient retention.
Offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better hospital/market brands through consistent messaging, differentiated value propositions and brand positioning within the market.
Seeks information and operates at a level of constant inquiry about business priorities and key initiatives that can further differentiate the hospital within the market. Acts as a reporter working to identify and translate the marketing activation stories of success.
Communicates regularly to hospital leadership and stakeholder groups regarding marketing plans and marketing program results.
Maintains a collaborative working relationship with hospital and physician teams.
Maintains comprehensive knowledge of hospital-based operations, service lines and physician relations.
Leads in the planning, implementation and management of the hospital marketing budget.
Plans, implements and measures all day-to-day marketing responsibilities such as activation of marketing campaigns; coordination of events and highlighting positive stories across owned and paid media.
Measures results of all in market activities. Ability to analyze and communicate complex information to distill impact of marketing programs and conversions.
Supports the development of marketing content/materials to accomplish goals. Determines effective methods of communication (online and traditional mediums) and creates on-target messaging (writing content appropriate for consumers/patients, and more technical content for physicians). Ensures accuracy and timeliness of messaging.
Creates and posts new content onto websites.
Assists with coordination of all people involved in the development of content, including designers, production staff and customers, as well as external vendors, which may include writers, designers, videographers and photographers.
Works with web team when significant/structural changes are needed to these area's websites: improving functionality; highlighting services and providers; and promoting upcoming events and lectures in appropriate areas of the website.
Works with media relations team, social media team and others as appropriate to amplify marketing through integrated marketing strategies.
Bachelor's Degree with a concentration in Marketing, Journalism or Communications or a related field
Five years of marketing experience in either an agency or corporate setting
Passion for the mission and the work at Stony Brook Children's Hospital and in women's health
Must have strong writing, editing and oral communication skills
Must be able to work independently and as part of a collaborative team
Must have a strong understanding of branding and brand management
Proficient in Microsoft Word, Excel, PowerPoint
Must have working knowledge of InDesign
Healthcare marketing experience
Ability to post content to website
Working knowledge of email distribution platforms such as Open Moves, Constant Contact
Experience with marketing automation
Experience with web platforms such as Google Analytics, Salesforce, Eventbrite, Survey Monkey, Hootsuite, Google AdWords, etc.
Three writing samples required at the time of application, ideally, all elements of one campaign, along with explanation.
A writing test will be required at second stage of the interview.
Special Notes: Resume/CV and cover letter should be included with the online application.
Posting Overview: This position will remain posted until filled or for a maximum of 90 days. An initial review of all applicants will occur two weeks from the posting date. Candidates are advised on the application that for full consideration, applications must be received before the initial review date (which is within two weeks of the posting date).
If within the initial review no candidate was selected to fill the position posted, additional applications will be considered for the posted position; however, the posting will close once a finalist is identified, and at minimal, two weeks after the initial posting date. Please note, that if no candidate were identified and hired within 90 days from initial posting, the posting would close for review, and possibly reposted at a later date.
Stony Brook Medicine is a smoke free environment. Smoking is strictly prohibited anywhere on campus, including parking lots and outdoor areas on the premises.
All Hospital positions maybe subject to changes in pass days and shifts as necessary.
This position may require the wearing of respiratory protection, which may prohibit the wearing of facial hair.
This function/position maybe designated as "essential." This means that when the Hospital is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at Stony Brook Medicine, Stony Brook University Hospital and related facilities.
Prior to start date,the selected candidate must meet the following requirements:
Successfully complete pre-employment physical examination and obtain medical clearance from Stony Brook Medicine's Employee Health Services*
Complete electronic reference check with a minimum of three (3) professional references.
Successfully complete a 5 panel drug screen*
Successfully complete a Background Check investigation.
Provide a copy of any required New York State license(s)/certificate(s).
Failure to comply with any of the above requirements could result in a delayed start date and/or revocation of the employment offer.
* The hiring department will be responsible for any fee incurred for examination.
Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning, and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.
If you need a disability-related accommodation, please call the University Office of Equity and Access at (631)632-6280.
In accordance with the Title II Crime Awareness and Security Act a copy of our crime statistics can be viewedhere.
Official Job Title: TH Senior Staff Assistant
Job Field: Marketing and Communications
Primary Location: US-NY-East Setauket
Department/Hiring Area: Office of Communications-Stony Brook University Hospital
Schedule: Full-time Shift: Day Shift Shift Hours: 8:30-5:00 Pass Days: Sat, Sun
Posting Start Date: Feb 12, 2021
Posting End Date: May 14, 2021, 3:59:00 AM
Salary: Commensurate with experience
Salary Grade: SL3
Internal Number: 2100443
About Stony Brook University
FROM ITS BEGINNINGS A HALF-CENTURY AGO, STONY BROOK UNIVERSITY HAS BEEN CHARACTERIZED by innovation, energy and progress, transforming the lives of people who earn degrees, work and make groundbreaking discoveries here. A dramatic trajectory of growth has turned what was once a small teacher preparation college into an internationally recognized research institution that is changing the world.