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Marketing Specialist
Stanford University
Marketing Specialist
Stanford University
 Marketing Specialist Stanford University The School of Engineering Stanford Engineering has been at the forefront of innovation for nearly a century, creating pivotal technologies that have transformed the worlds of information technology, communications, health care, energy, business and beyond. Our faculty and students are creative risk-takers who pursue excellence across a breadth of disciplines. Our alumni include some of the world's most successful leaders in technology and business. Our staff are critical to enabling Stanford Engineering to accomplish its mission: seeking solutions to some of the world's most urgent challenges and educating leaders who will make the world a better place through the power of engineering principles, techniques and systems. Stanford Center for Professional Development The Stanford Center for Professional Development is a leader in global, online and extended education. Established in 1995, we are located on the Stanford University campus and work with Stanford faculty, departments, schools, and centers to design and deliver engaging, high-quality online, in-person, and blended learning experiences to both matriculated students and a global audience of learners. SCPD operates and manages Stanford Online, Stanford's online learning provider, and provides access to credit-bearing courses, certificates and degrees; professional education; group and custom programs, and free and open access content. We also operate and manage a number of technology-rich classrooms and studios as well as a variety of educational technology tools and platforms. We support Stanford teaching teams in the utilization of different pedagogical approaches and technologies to improve faculty impact and learner outcomes. SCPD increases access to Stanford teaching and research and fosters a global community of learners, industry leaders, and Stanford faculty & instructors. The Marketing Specialist (MS) reports to the Director of Digital Marketing and, with minimal supervision, ensures the timely and efficient creation, posting, and delivery of marketing messages, campaign reporting, database management, and reporting. The MS participates in the development, implementation and maintenance of the SCPD integrated marketing/communications plan, including: paid advertising, email communications, and SCPD main web site updates, ensuring that all meet SCPD goals for enrollment, lead generation, and customer engagement. This role in particular will have a heavy focus on social media advertising for our portfolio. The Marketing Specialist will possess an in-depth understanding of how to analyze and interpret data, understand conversion goals, track performance, review paid search impact on other channel traffic, and conversion metrics. The position works with the SCPD communications and marketing team, program managers, customer service, distribution, and current, past, and potential students on a regular basis and with program teams as needed. CORE DUTIES
Education & Experience: Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience. Bachelor's Degree in Business, Marketing, Communications or a related discipline and project management certificate preferred. Knowledge, Skills and Abilities:
Preferred Skills:
Certifications and Licenses: None The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned. Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job. Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Additional Information Job: Location: School of Engineering, Stanford, California, United States Schedule: Classification Level: To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law. Copyright 2017 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-9f16268379177945975e0df1db49a49c
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Internal Number: 2147544
About Stanford University
Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.
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