The Digital Marketing Manager APAC will be a self-directed and key member of the Digital Marketing and Marketing Enablement Team in APAC, which delivers the digital marketing portfolio to support the firm's digital strategic roadmap in Asia Pacific.
The successful candidate should come with extensive hands - on experience in content management and digital analytics, the individual executes key digital initiatives to drive marketing effectiveness, process improvement and efficiency across markets.
The position is responsible for building content across public and private facing websites and is required to have a good understanding of digital analytics to identify trends, behaviors and actionable insights for web content, campaigns, and platform adoption.
The candidate must enjoy working with stakeholders in different geographical locations and should be detail oriented, results driven and take ownership seriously.
The digital marketing manager will manage digital marketing operations with experience in leveraging a variety of digital tools (Adobe Experience Manager, Adobe Analytics, Tableau, Seismic (Sales Enablement platform), Keyword research tools etc...) will help ensure success for this position.
Digital Content Operations
Build web-based content deliverables for campaigns - including but not limited to web pages, campaign landing pages, sales enablement portal pages and social posts-that increase user engagement and conversion
Own all aspects of the content collection, collation, organisation and creation of webpages/landing pages or facilitate delivery to other teams for them to create web pages
Develop dashboards and reports. Analyse digital analytics metrics to drive marketing decisions and optimise marketing activation and lead generation.
Have a strong understanding of SEO techniques and analysis skills for content optimisation and off-site SEO
Digital Analytics Reporting and Analysis
Collaborate with Marketers and other cross-functional partners (e.g., Marketing, Distribution Enablement, GDEO Digital) to draw actions from various data and insights for enhanced campaign design and tactics
Drive the adoption and usage of the global marketing dashboards (Tableau/ Adobe Analytics) and best practices among marketing and cross-functional teams
Work closely with the Head of Digital Marketing and Distribution Enablement product owners to ensure the needs of APAC markets are represented in relevant product development roadmap across the firm
Assist in gathering inputs from stakeholders and inform marketing enablement technology development and enhancements
A degree in computer science, marketing, statistics, mathematics, marketing research, or an applied social science and 7+ years of experience in a sales and marketing environment
Experienced in customer journey mapping and have a good understanding of lead generation process.
Experience with Adobe Analytics, Adobe Experience Manager, tag management systems (Adobe Launch) and keyword research tools
Singapore Employment Agency Licence No: 16S8069
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