3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Ready to join an innovative company and embrace a unique opportunity to contribute to one of the most known brands in the world today? At 3M we are making great progress toward inventing a new future for our customers, our channel partners, our staff and the community - a future of faster growth and increased competitiveness, while continuing to deliver superior results.
We are currently seeking Asia Integrated Marketing Demand Generation Strategist for our Asia Safety & Industrial Business Group. In this role you will be part of a growing team which ensures exceptional execution of brand promise and brand voice across 3M Safety & Industrial Business. Specifically, in this role you will be mainly responsible for Building and leading execution of strategic Integrated Marketing Programs in Asia region.
The primary responsibilities of this position include, but are not limited to:
Integrated campaign development and activation for segment and portfolio marketing
Assist the Division Integrated Marketing Manager in building overall short and long-term Area/Division IM strategy.
Own strategic End to End (Lead Generation to Sales Conversion/Lead Nurture) 360 Degrees IM programs, always-on programs & program creative development.
Build E2E IM Program Execution Plan by leading Customer Journey Mapping and Communication Touch Points Prioritization.
Manage E2E program execution and work with Digital Operations/Country teams to ensure those programs are implemented in time.
Drives customer-centric thinking for integrated and digital marketing as an advocate for end-user across touch points to deliver a relevant and differentiated customer experience
Responsible for providing expertise and support in planning and execution of digital marketing strategy (e.g. Search, Social, Paid Media, User Experience, Content Marketing) to drive demand among end users
Develop customer-first marketing plans and engagement strategies based on persona insights and customer journey maps
Act as the point person for assigned initiative to prioritize Digital Marketing and Experience projects from ideation to execution
Ensure alignment of the holistic customer experience by working with cross-functional Divisional, Corporate, and Agency team members
Drive initiatives that enable the following:
New Customer Acquisition/Market Expansion: Help to acquire new accounts/customers by creating awareness about 3M solutions and products and drive competitive switch.
Customer Relationship Management: Leverage technology and analytics capabilities ( POS data/MA) to Enhance 3Ms relationship with existing customers by Identifying and activating cross sell and upsell opportunities.
Channel/Partner Engagement: Develop and implement Channel Marketing plans with strategic regional or national Pureplay or Click & Mortar partners. Enhance 3Ms market presence and share of shelf by identifying growth opportunities with these and drive O2O marketing initiatives.
Monitor and review online customer metrics and work with teams to adjust strategy and tactics accordingly
Work with stakeholders across company to prioritize work and scale impact
Share results and insights with larger 3M Marketing teams
Work with Capabilities team to track the E2E purchase funnel result, manage leads and optimize effectively to deliver the best results as possible.
Engage with Customer Insights Team to understand the target audiences and their behaviors.
Develop integrated marketing program briefs that clearly articulate communication objectives and success criteria for vendors/agencies to ensure timely execution and quality outcomes.
Select strategic partner vendors/agencies together and work with the sourcing team to process in the internal system if necessary.
Understand the digital marketing platforms (incl. Facebook, YouTube, Google Ads etc), marketing automation and CRM tool (Eloqua), leads/sales tracking platform (eg. SFDC) to build effective programs.
Five (5) or more years of digital marketing campaign management experience including campaign development, media & creative strategies
Three (3) or more years of Project Management experience
Three (3) or more years of CRM/ABM experience
Experience in analyzing digital/marketing results and optimizing to improve conversion.
Experience in building Integrated/Digital Marketing plans
Master's degree in Business Administration or Marketing is preferred
Experience in working in regional role or working with multiple countries
Sense of responsibilities and integrity
A "can do" attitude that welcomes work challenges and proactively contributes to solve these challenges
Tenacious and enthusiastic
Strong influencing skills and analytical skills
Strong interpersonal / communication skills
Self-managed and a find own answers first attitude before seeking help
Learn more about 3M's creative solutions to the world's problems at www.3M.com or on Twitter @3M.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
Please access the linked document by clicking here, select the country where you are applying for employment, and review. Before submitting your application you will be asked to confirm your agreement with the terms.
Internal Number: R01025051
Here, you matter. You inspire.
Here, you go.
At 3M, inspiration happens daily. Here, science is how the
magic happens. Except it’s not magic, it’s the right science
applied the right way by the people of 3M. Here, your ideas
help shape everyday lives around the globe.
• We nurture the world around us
• We act with uncompromising integrity
• We encourage a culture of coaching and development
• We are endlessly inquisitive
• We create with purpose
• We believe in the power of the whole
3M technology advancing every company
3M products enhancing every home
3M innovation improving every life
3M is all around you: Nearly 90,000 employees, Operations in 70 countries. $32+ Billion in Sales. 100,000+ patents, Products sold in 200 countries, and 5 diverse business groups : Consumer, Health Care, Industrial, Safety & Graphics, and Electronics & Energy.