SEA Activation Marketing Manager - Medical Solutions
February 9, 2021
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Working with Regional team, deliver strategies for all marketing plans, including demand generation plan, portfolio management, marketing campaign, Digital marketing, Communication and Creative.
Leads localization and activation of global or area programs to generate demand at end-users and channel
Leads local assessment and provides input into area marketing and portfolio teams on competitive, customer and media platform trends
NPI voice of market, ideas, local needs, participate on global NPI team/with area new product marketers to ensure successful of launch in local market
Invest budget in activating globally aligned marketing programs to achieve desired outcomes
Ensures global and area material meets local packaging compliance and regulatory requirements
Provide insights of local market, product performance, customer demand and feedback through Area Business Group Marketing Center, Region/Country Business Group or Division Leaders
Prepare and manage monthly, quarterly and annual budgets for the marketing department
Set, guide, monitor and report on team goals
Manage, prioritize, positioning Portfolio to meet company financial goal
Deliver brand & value proposition, positioning and pricing strategies to align with global direction
Analyze and utilize customer POS data to formulate marketing strategies
Coordinate sales & marketing efforts to meet financial/sales objective and meet brand equity
Lead supply & demand planning to optimize inventory
Work with Clinical team & Scientific Affair and education leader to build and lead affiliation with relevant association & KOL for market development
Work with Country Sales Team to provide marketing lead to Channel Partner with the objective of meeting financial goals.
Liaison to the local functions like channel marketing, division teams, customer service, sales force, application engineering, regulatory to represent
Frequent engagement with customer and channel
Leverage Customer Operations activities and support to deploy programs (Digital Resource Center, Communication, Media Relation, Fairs & Events, CRM, POS)
Maintain the feedback loop on customer experience with all owners of the aspects of customer experience in area, region
BSc or MSc in Marketing or relevant field.
Proficient in presenting and coaching in English language
More than 10 years of working experience in marketing, preferably in healthcare industry.
More than 3 years of work experience as Head of Marketing, preferably in regional role
Able to travel within the SEA region
Experience in Digital marketing will be an added advantage
Experience with CRM software such as SFDC.
Strong leadership skill, with the ability of manage team, set and prioritize goal, complete assignment within the deadlines
Strong team player and able to interact with all level of people.
Resourceful in acquiring external market data for opportunity assessment and prioritization.
Proven track record in implementing integrated marketing campaigns that generate customer demand.
Proven track record in successful commercialization of new products.
Learn more about 3M's creative solutions to the world's problems at www.3M.com or on Twitter @3M.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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Internal Number: R01021441
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