A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Being part of something greater, of serving a larger mission of discovery and care — that's the heart of what drives people to work at Michigan. In some way, great or small, every person here helps to advance this world-class institution. It's adding a purpose to your profession. Come work with us and become a victor for the greater good.
Michigan Creative, part of the Office of the Vice President for Communications, is looking for an Associate Director of Marketing Strategy. You will be part of the marketing enterprise and will participate in developing integrated marketing strategies for the University of Michigan’s Office of the Vice President for Communications and campus clients across the university’s 19 Ann Arbor schools and colleges and multiple institutes and centers. You will report to the Assistant Vice President for Marketing.
Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
Approach all marketing efforts holistically through research, strategy, multi-channel tactics and data-backed decisions
Measure marketing outcomes including marketing activities, response, leads, sales, retention and return on investment
Forecast market trends
Develop written marketing plans and make presentations to clients
Develop and present post-campaign reports
Create new ideas to promote the U-M brand and central resources
Develop business cases to support new marketing strategies, budget requests, projects and marketing plans
Ensure all presidential strategic initiatives and central marketing needs are deployed with best practices in web, content, paid media and other marketing strategies
Develop positive, productive relationships between central marketing and U-M campus partners to create strategic plans to meet university and unit goals
Bachelor’s degree in a related field (e.g., marketing, advertising) or equivalent experience
7+ years of experience in marketing desired, with an emphasis on research, planning and strategy
Experience with enrollment and higher education marketing a plus
Demonstrated experienced identifying target audiences and designing compelling campaigns that inform and engage
Experience using quantitative, qualitative research to inform insights and marketing strategies
Experience developing brand positioning and messaging
Up-to-date on the latest trends and best practices in marketing trends, channels and tactics
This position may be underfilled at a lower classification depending on the qualifications of the selected candidate.
This is not a remote position; however, because of COVID-19, the responsibilities of this role will be performed remotely until notified.
Benefits at the University of Michigan
In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:
Generous paid time off
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Long-term disability coverage
Flexible spending accounts for health care and dependent care expenses
The Office of the Vice President for Communications (OVPC) helps convey both the ethos of the University of Michigan and information about its achievements and contributions. The commitment to engage and convey differing perspectives is an essential underpinning of our work. Within OVPC, this strategy will promote that commitment, ensure that we live the principles ourselves and guide us as we aim to operate at maximum effectiveness into the university’s third century.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 193779
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.