Coordinate and implement a number of marketing activities across the full range of marketing disciplines. Activities may include advertising, email communications, events both third party and proprietary, videos, client coms, web, content partnerships, social media and research. Support the delivery of strategic campaigns and segment-specific initiatives (products, fund launches, co-marketing, thematic or education) including contributing to developing messages, setting objectives, defining customer journey and marketing plan, project managing content delivery across a broad range of media in coordination with the Marketing Manager - Global and the Head of Retail and Wholesale Marketing – Global. Co-ordinate, support and implement the education strategy for key retails markets (including; UK and Asia) and supporting all markets to leverage the initiative. Support on co-marketing and account-based marketing initiatives to build awareness, engagement and consideration for AXA IM with key clients. Support the roll out and distribution of content developed by the global content team and other teams as relevant. This will involve defining and implementing the distribution strategy across advertising, social media and co-marketing platforms. Support local marketing teams to deliver on key initiatives, projects and local deliverables. Help with the delivery of a variety of projects for the global marketing team as and when required. Help to manage the budget for each activity.
QUALIFICATIONS
|