This role will report to the Senior Director of Brand Strategy as part of the broader Marketing and Communications team and is primarily (90%) responsible for providing shared services marketing support to Strada’s four nonprofit affiliate organizations (Council for Adult and Experiential Learning, Education at Work, InsideTrack and Roadtrip Nation).

Responsibilities

• Strategy and Planning - provide marketing strategy and planning support across affiliates, working in concert with their respective marketing and revenue
  • Works closely with Strada and affiliate partners on the development of marketing strategies to achieve affiliate goals including:
    • Audience segmentation strategy
    • Messaging strategy
    • Product strategy coordination
    • Content strategy
    • Campaign strategy
  • Supports affiliate marketing strategy efforts with audience research, competitive monitoring, and organizational
  • Collaborates with affiliates to co-create marketing plans in support of the marketing strategy including paid, earned, owned, and social media
• Execution - Works with affiliate peers on operationalizing marketing strategy and
  • Supports design, development, execution, and measurement of a variety of affiliate marketing activations including:
    • Digital programs including social media, search marketing, SEO
    • Community engagement programs
    • Content marketing activities
    • Sales enablement and creative materials including video and print
    • Virtual and live events

?      Measurement

• Works with affiliates to determine success metrics of marketing initiatives, track and report performance to