The CRM and Email Marketing Specialist is responsible for the development, execution and measurement of our CRM and Email Marketing efforts.Â This role will leverage data-driven analytics to develop and implement strategies and journeys to drive acquisition and retention of our core consumer segments.Â They will partner on our capabilities and processes to deliver personalized campaigns across touchpoints of the consumer, customer and patient experience.
Minimum Education:â¢Bachelors degree in Marketing, Technology, Science or relatedMinimum Experience/Knowledge:â¢3-5 years of experience in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketingâ¢Demonstrated experience in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketingâ¢Experience with InDesign, Canva, or other design software a plus; HTML and CMS experience (WordPress) a plus. â¢Experience using CRM/engagement marketing technology, specifically Salesforce Marketing Cloud, to drive business results, including CRM databasesâ¢Knowledge of customer segmentation techniques, persona development, and lifecycle management â¢Experience in marketing analytics and analytics tools such as Google Analytics to measure how CRM is contributing toward business goals â¢Ability to work collaboratively with both external vendors and agencies as well as internal Marketing and IT teamsâ¢Knowledge of customer segmentation techniques, persona development, and lifecycle management â¢Experience with the entire process of automated outbound and inbound marketing (e.g., lead scoring/nurturing/routing, campaign development and management, landing page and form building and optimization, and reporting/analytics)â¢Ability to give creative direction for both visual design and copy that results in engaging and on-brand deliverables â¢Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to successâ¢Passion for translating data analytics into action-oriented growth strategiesâ¢Collaborative, positive team player with excellent communication, writing and verbal skills as well as being highly analytical.Required License/Certification:â¢Fire and Safety Certification. If no card upon hire, one must be obtained within 30 days of hire, and maintained by renewal before expiration date (applicable to employees working within City of LA).
Internal Number: REQ20094253
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.