The University of Illinois Urbana-Champaign has an opening for a Brand Marketing Director in the Office of Strategic Marketing and Branding. This is a full-time benefits eligible position that reports to the Chief Marketing Officer (CMO). Salary is commensurate with experience and the start date is as soon as possible after the close of the search.
The University of Illinois is an Equal Opportunity, Affirmative Action employer that recruits and hires qualified candidates without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or veteran status. For more information, visit http://go.illinois.edu/EEO.
The Brand Marketing Director is involved in the promotion of any university brand activities and strategies to establish and maintain the presence of a brand in the public. This person has marketing responsibilities to develop and execute marketing programs that increase brand identity and brand awareness of the university under the guidance of the CMO.
Major Duties and Responsibilities:
Develop strategies and road maps for campus units.
Research and determine brand weaknesses and areas to be modified.
Provide strategic guidance in the development of marketing collateral along with Graphics and Design Team.
Conduct competitive strategic analysis, segmentation, and insight development.
Develop a mid-term plan and financial analyses.
Oversee advertising and media planning.
Direct activities of specialists involved in brand positioning.
Measure the effectiveness of marketing programs and strategies.
Educate and train other campus marketers on brand standards and goals.
Lead other units to conduct competitive strategic analysis, segmentation, and insight development.
Required education, experience, and qualifications:
Bachelor's degree in business, marketing, mathematics, the sciences, or related fields.
Minimum of three years of proven brand marketing experience – preferably from a corporation.
Experience leading a team or managing direct reports.
Experience interpreting large amounts of data.
Experience using search engines, web analytics, and business research tools.
Preferred education, experience, and qualifications:
Experience planning social media and online advertising.
Five or more years of experience in the marketing-related fields.
Previous history creating and leading agency-style teams serving multiple clients.
Experience in leading a marketing team at a major university or at a corporation.
Knowledge, skills, and abilities:
Adequate knowledge of data collection methods (polls, focus groups, surveys, etc).
Understanding of how to obtain consumer/customer insights.
Demonstrated ability to develop new product or service ideas, create a plan, and then manage the plan through completion.
Strong analytical and critical thinking.
Exceptional written, oral, and presentation communication abilities.
Ability to multi-task.
APPLICATION PROCESS: To ensure full consideration, please complete your candidate profile at https://jobs.illinois.edu/ and upload your cover letter, resume, and a list of three professional references, including contact information by September 7, 2020. Interviews may be conducted before the closing date, although no hiring decisions will be made until after the search has closed. The preferred start date for this position is as soon as possible after the close of the search. For further information about this position, please contact Jennifer Steiling at 217-300-2734.
The University of Illinois conducts criminal background checks on all job candidates upon acceptance of a contingent offer. As a qualifying federal contractor, the University of Illinois System uses E-Verify to verify employment eligibility.