Digital Marketing Specialist Reports to Marketing Manager
Weidner Property Management is committed to teamwork, through a spirit of honesty, trust and mutual respect. While this job description is complete, some responsibilities may not be specifically addressed.
Performance Setting New Standards.. .
Manage, coordinate and execute integrated digital marketing strategies, specifically SEO, SEM and PPC by partnering with four-person Digital Team.
Execute and/or monitor vendors Paid Media campaigns to drive traffic to websites and convert them to residents, within
Coordinate and execute local and national search engine marketing strategies, including Google AdWords, Display Advertising, Retargeting, Remarketing and pay per click
Executes keyword bidding strategies (including max CPC and daily budget) for maximum results within
Generates and maintains ad copy and ad groups based upon guidance from the Marketing Manager.
Closely monitors daily search marketing performance and develops/maintains reporting to communicate KPI s.
Works with Digital team to help manage daily display marketing and re-marketing
Effectively communicates optimization opportunities to help grow the overall success of the
Responsible for ongoing analysis of campaign statistics to continually improve ad performance, traffic, conversion, ROI while also researching, testing and managing relevant
Monitor and execute website fixes including content and functionality.
Assess future trends identify, interpret and capitalize on marketing trends to maximize
Keep up to date on the latest SEM, SEO, PPC strategies and technologies and assist in improving
What we value.. . OUR PEOPLE
Actively participate in a positive team environment through teamwork, communication and excellence in service; communicate regularly with the Marketing
Actively demonstrate the values of the Weidner Customer Service Vision to team members, associates and external customers.
Actively demonstrate the values of the Weidner Quality Standards.
Attention to Detail sets us apart. . .
Track and analyze campaign data to identify optimization opportunities, and work with the Marketing Manager and regional leaders to generate new search
Produce monthly conversion and performance reporting
Accomplishment through honesty, trust and mutual respect.. .
Follow Weidner s Mission, Vision and Values and comply with all Weidner policies and procedures as outlined in the Associate Handbook and Policy and Procedure Manual, as well as Fair Housing rules and
Prompt with regular attendance and maintain a professional appearance at all times while on duty.
Complete understanding of and 1-2 years proven experience with SEM and web analytics, to evaluate results of search marketing
Complete understanding of and 1-2 years proven experience in Google Pay-Per-Click and Google Analytics
Familiar with Internet principles; understanding of how different web technologies influence site search.
Possess solid project management discipline - able to put a project plan together with start time, benchmarks, and estimated completion date, and consistently achieve all
Proficient in MS Word, Outlook, PowerPoint and Publisher and highly proficient in
Proven relationship-management experience and excellent organizational ability, with close attention to detail.
Must be a collaborative team player as well as strong self-started and individual
Able to think, plan and execute resourcefully, across multiple tasks, with minimal
Strong written and verbal communication
Able to travel up to 10%.
Must agree to a criminal background check and sign an agreement for voluntary drug
Valid and current driver s
Internal Number: oNY5cfwM
About Weidner Apartment Homes
We are a property management company with apartments throughout the United States and Canada. We have been in business for over 30 years and continue to grow every year. We are a low cost provider of quality rental homes.