The Digital Marketing Specialist directly manages performance marketing campaigns on Google (search & GDN) and Facebook. Your role is part strategist --- Come up with campaign ideas by gathering feedback, conducting market research, auditing performance, and conducting competitive research. Your role is part campaign manager --- by working with teammates in graphic design, web design & development, copywriters to develop ads and landing pages. Your role is part optimizer --- conducting bid optimization, keyword pruning, and program management, test & learn strategies, and performance reporting. You’ll serve our internal customers, our 700+ branch locations, and our corporate lead generation team, to deliver high converting mortgage and real estate leads.
About the Day-to-Day:
Implement and optimize successful paid search campaigns, demonstrating revenue goals, efficiency and volume.
Work cross-functionally with copywriters, designers, web developers, artists to develop campaigns and tests
Research campaign ideas through customer feedback, product research, and competitor intelligence to develop new campaign ideas
Manage budgets according to client
Identify opportunities to grow leads and improve profitability of campaigns
Communicate results and opportunities within paid search and display efforts
Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as well as clients
About the Office:
This position can be in a Fairway corporate office (WI, TX, AZ, IL) or remote / work from home.
Fairway Independent Mortgage Corporation is one of the nations top five largest independent mortgage banks - that means, we put families in homes! We're headquartered in Madison, Wisconsin and Carrollton, Texas. The company has more than 700 locations and over 8,000 employees nationwide. At Fairway, we live by our core values and give back to our communities through two company-affiliated non-profits.
Our marketing team is growing fast and there's lots of opportunity for advancement! We have 50 teammates in marketing, so you'll have plenty of help to grow your channel and colleagues who are invested in your success.
2-3 years of digital performance marketing experience, including search marketing (agency and/or mortgage experience a plus)
Proven track record of similar PPC role or PPC campaign management, and can demonstrate improving performance and ROI
Experience setting up and using Google Tag Manager a plus
Experience with Google AdWords
Experience with other Google Ads products (Youtube, display, gmail) and/or Facebook ads a plus
A willingness to initiate change as the company grows to streamline processes and improve efficiencies
Google Ads Certified
Google Analytics Certified
Multi-Channel experience a big plus!
Telecommuting is allowed.
About Fairway Independent Mortgage Corporation
At Fairway Independent Mortgage Corporation, customer service is a way of life. We are dedicated to finding great rates and loan options for our customers while offering some of the fastest turn times in the industry. Our goal is to act as a trusted advisor, providing highly personalized service and helping you through every step of the loan process – from application to closing and beyond. It’s all designed to exceed expectations, provide satisfaction and earn trust.
Since opening our doors more than 23 years ago, our team has helped thousands of Americans achieve their dream of homeownership. Ranked as one of the top 10 mortgage companies in America by Mortgage Executive Magazine, we have funded more than $129.4 billion in loans since the company started and more than $21.8 billion in 2018 alone.