The Morton Arboretum is a world-renowned nonprofit with a unique opportunity for a creative self-starter with an interest in trees, nature, and conservation. We’re seeking someone who thrives in a fast-paced environment and has experience creating a wide-range of marketing collateral, working with external partners and media agencies, and using metrics and stats to shape promotional strategies. You’ll be part of a talented Marketing and Communications team, working in a business casual office, with 1,700 acres of nature and beauty outside your office door.
Responsible for the implementation of The Morton Arboretum’s integrated marketing communications that attract and engage audiences and heighten brand awareness. Lead the development of multichannel marketing plans and create brand-appropriate promotional copy for marketing campaigns. Play a key role in the development of annual advertising plans, and support marketing automation and email marketing efforts. Collect and analyze data to measure the success of marketing efforts and improve understanding of Arboretum audiences.
In your cover letter, describe how your experience matches the following job functions.
Develop and implement promotional and integrated marketing plans for Arboretum exhibitions, events, and programs. Prepare creative briefs and strategy documents, monitor job progress by tracking schedules, and ensure effective delivery of projects to deadline.
Write, edit, and proofread branded marketing copy, incorporating key messages and strategies, for use across communication channels. Partner with Design team for campaign creative development.
Serve as a primary point-of-contact with external media agency and internal teams. Support the development of and facilitate an annual advertising plan to support reputation, participation, and revenue goals.
Oversee the generation, analysis, and presentation of marketing statistic reports comparing promotional activities with attendance and revenue trends.
Partner with the Marketing Coordinator to lead email and marketing automation efforts, setting a comprehensive strategy that balances multiple departments’ needs and schedules, providing content and design, tracking outcomes, proposing tests and improvements.
Lead the partnership with external research vendor to manage audience research reporting and data collection to measure the success of Arboretum marketing efforts and to better understand Arboretum audiences.
Serve as liaison and cultivate relationships with external community partners to ensure brand consistency and mission relevance for promotional opportunities.
Work with the Director to prepare the annual marketing budget. Manage and reconcile budgets on an ongoing basis.
Other duties as assigned.
Qualifications: Bachelor’s degree required, preferably in a related field. 4+ years of relevant experience required, including marketing and advertising project management. Exceptional writing/editing/proofreading skills, and meticulous attention to detail. Experience leading project collaborations with successful and measurable outcomes required. Ability to meet deadlines and handle multiple projects simultaneously required. Advanced knowledge of marketing tactics and how to combine them effectively required. Experience working with an advertising or media planning agency preferred. Critical thinking and problem-solving required. Familiarity with Google applications, Basecamp, Survey Monkey, CRM, and email and marketing automation systems preferred. Experience in an agency, museum, botanic garden, or large-scale nonprofit organization helpful.
Success Factors: Positive attitude with the ability to work to deadlines in a fast-paced environment. Curiosity about new communication channels and opportunities, as well as the trends that inform them. Emphasis on teamwork and supporting others. Confident, comfortable public demeanor with strong verbal skills. Detail-oriented, flexible, and self-directed. Ability to balance creative and strategic thinking, and sustain complex collaborations. Customer service oriented with the ability to relate effectively with persons internal and external to the Arboretum.
Physical Demands and Work Environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Physical Demands: Requires some physical activity: it is necessary to operate a computer for prolonged periods on a daily basis, limited carrying and lifting (up to 25 lbs.), some local travel.
Work Environment: Office environment. Work is performed primarily indoors, with some outdoors or offsite activity for public events.
Equipment: General office equipment, digital camera, tablets, scanner.
Schedule: Position may require occasional weekend or evening hours.
The Morton Arboretum is a champion of diversity, supporting a culture of inclusion that attracts, inspires, and engages people to achieve success. The Arboretum is committed to hire and develop employees based on job-related qualifications irrespective of race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, or veteran status. To increase diversity in professions related to the public garden realm, we encourage applications from underrepresented minorities, persons with disabilities, and veterans.
The Morton Arboretum is dedicated to complying with our obligations as an equal opportunity/affirmative action employer. All applicants are guaranteed equal consideration for employment.