The Marketing Manager is responsible for managing and developing the Marketing team, as well as creating and leading innovative initiatives to achieve or surpass company goals.
Develop, evaluate, and execute corporate marketing initiatives including traditional and digital marketing assets, examples: digital campaigns, royalty programs, etc.
Evaluate and analyze sales statistics, customer preferences, and industry trends to develop and implement strategic marketing policies to achieve company goals and promote sales
Study and assess competitors’ marketing strategies
Proactively report to the CEO on the progress and results of the marketing plan and related strategic activities, to include KPIs as well as conversion and ROI data
Work closely with the rest of the Leadership Team to formulate, direct, and evaluate the marketing strategy, policies to promote products, and services based on knowledge of established objectives, market characteristics, and cost and markup factors
Travel: Yes Telecommuting: No Any Financial / Budgetary Responsibilities: Yes Strategic Planning Responsibilities: Yes Number of Staff Reporting to this Position: To be determined
Note: The position responsibilities outlined above are in no way to be constructed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
Bachelor's degree or higher in Business, Marketing, or related field preferred
5+ years of experience in managing marketing initiatives in the Promotional Products Industry (B2B in the Promotional Products Industry is a MUST)
Familiar with industry organizations including ASI, SAGE, PPAI, SAAC, etc.
A proven history of leading the development and execution of marketing strategies to achieve established goals
Previous brand development awareness experience
Experience evaluating business trends, developing and successfully implementing new programs and strategies to improve company and brand performance
Use of marketing analytical tools and observational skills that demonstrate the ability to grasp concepts or needs, organize, implement, and manage programs/solutions
Ability to work with Adobe Illustrator and Adobe Photoshop a plus
Excellent written and verbal communication skills; superior presentation skills
Self-Motivated and proactive in communication. Does not wait to get answers, a Go-Getter with Can-do Attitude
Additional Salary Information: Benefits:
- Competitive Salary
- Regular business hours 8:00AM to 5:00PM
- Medical / Dental Health Insurance benefits
- 401K Retirement Plan with employer contribution
- Paid Time Off (PTO) / Paid Holidays
About OTTO International, Inc.
Headwear Manufacturer/ Supplier
OTTO International, Inc. has been a leading worldwide manufacturer of quality headwear for over 50 years. With over 100 employees across the US and more than 4,000 employees overseas, we can support all your headwear project needs. We have three distribution center across the US creating the most responsive supply chain. We have large inventories of blank caps ready to ship or decorate. OTTO brings our customers the best quality product & services at affordable prices!