This position is responsible for providing a single focus on strengthening our brand, as well as helping drive marketing initiatives in support of product and system introductions and enhancements.
Executes innovative, interactive experience across all digital touch points, including web, mobile, social media, and emerging tablet platforms.
Core responsibilities include:
Consumer Analytics, Advertising (print/digital/social media), Social Media listening, developing marketing materials to support field sales, and enhancing the digital experience for agents and consumers.
Developing advanced marketing tools and training to deepen relationships with independent agents.
Increasing brand strength and awareness to help expand MSA’s geographic footprint.
Serves in consultative role with enterprise marketing leadership, as well as MSA’s Corporate Communications team, to ensure alignment of MSA’s brand across the enterprise and operating company.
Additional duties/responsibilities to include:
• Marketing/prospecting material updates for Agents Only portal • Website and social media analytics • Logo use approvals • Collateral development for all product lines including Bonds and commercial AG • Marketing material for sales incentive campaigns, email marketing, regional newsletters • Trade show marketing
Progressive experience in marketing, brand management and/or digital marketing experience, typically gained through 15 years of experience.
Insurance industry experience and an understanding of the independent agency distribution channel highly desired.
Bachelor’s degree or comparable, progressive experience; Master’s in Business Administration or comparable, progressive experience desirable.
Stays abreast of best practices through progressive learning in marketing discipline, P&C Industry and Independent Agency channel.
Demonstrated experience to present recommendations to executives (verbal and written).
Ability to plan, organize and prioritize initiatives and develop road map for execution.
Employer will assist with relocation costs.
About The Main Street America Group
Founded in 1923, The Main Street America Group provides insurance to individuals, families and small businesses in 37 states, as well as provides fidelity and surety bonds in 47 states and the District of Columbia. A.M. Best rates Main Street America with an "A" (Excellent) Financial Strength Rating, with a Stable Outlook, as well as an “a+” Issuer Credit Rating.
Main Street America writes business through eight carriers: NGM Insurance Company, Old Dominion Insurance Company, Main Street America Assurance Company, MSA Insurance Company, Grain Dealers Mutual Insurance Company, Main Street America Protection Insurance Company, Spring Valley Mutual Insurance Company and Austin Mutual Insurance Company.
Learn more about how we take care of our customers better than anyone else