Director, Annual Giving Strategic Marketing and Analytics
About College of the Holy Cross:
Founded in 1843 in Worcester, Massachusetts, the College of the Holy Cross is among the nation's leading liberal arts institutions. A highly selective, four-year, exclusively undergraduate college of 3,000 students, Holy Cross is renowned for offering a rigorous, personalized education in the Jesuit, Catholic tradition.
Holy Cross highly values the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work at The College is to accept an invitation to participate in the growth and development of all campus members, students, faculty and staff. The College's commitment to diversity is an important feature of the Holy Cross education. Informed by the presence of diverse interpretations of the human experience, Holy Cross is building a community marked by freedom, mutual respect, and civility. We seek others who support our values of diversity and inclusiveness. Job candidates of all diverse backgrounds who embrace the open and inclusive culture of Holy Cross are welcome and encouraged to apply.
The Director of Annual Giving Strategic Marketing and Analytics serves as a strategic and operational partner to the Director of Annual Giving and Volunteer Engagement in meeting current-use annual fundraising goals and increasing alumni participation. This position is responsible for providing leadership, strategic direction and oversight of an integrated solicitation plan for the Annual Giving team. The Director will lead and execute a best in class, multi-channel direct marketing program for our nationally ranked annual giving program. This position also oversees the Assistant Director of Annual Giving Strategic Marketing and Analytics.
Major Areas of Responsibility:
Work with the Annual Giving directors to facilitate aggressive and rigorous participation, donor, and dollar goals across all channels and constituencies. Ensure ongoing monitoring and evaluation of results to ensure success in meeting goals.
Develops and executes the Annual Giving operating and integrated solicitation/marketing plan to meet donor acquisition, reactivation and retention goals and benchmarks. The plan should convey the case for support through a combination of channels, including direct mail, email, texting, our digital fundraising platform, and additional materials such as President's Council, class, reunion and sport-based communications.
Oversees the tracking and analysis of all Annual Giving solicitation results against progress toward revenue and participation goals. If necessary, pivot messaging, segmentation and channels to achieve Annual Giving benchmarks.
Serves as lead project manager for the Volunteer Management System, the digital portal for Annual Giving volunteers.
Oversee the tracking and analysis of all direct mail solicitation results, and report periodic (monthly, annual, and campaign-specific) progress to goals and/or adverse trends. Study trends and ensure appropriate responses to trends are happening. Recommend ways to enhance the effectiveness and success of solicitations strategies and communications, as well as targeted Annual Giving campaigns.
Partner with internal staff to ensure systems and reports are in place to meet and track and meet strategic goals of unrestricted giving to Holy Cross. Build and analyze fundraising reports that provide progress towards goals, appeals, and fundraising projects.
Utilize digital analytics tools, predictive modeling, segmentation, and other data-driven techniques to ensure communications are personalized, timely and consistent and Annual Giving goals are achieved.
Work closely with Advancement Communications and College Marketing and Communications offices to ensure messaging is aligned with department and College best practices.
Serve as the key communications contact for Annual Giving electronic communications and solicitations.
Develop and orchestrate an integrated marketing and communications strategy and operating plan to convey the case for support of the Annual Giving program through a combination of direct mail, email, print and electronic advertising to increase dollars and donors.
In partnership with internal partners, prepare a detailed operating plan and calendar each year and execute the communications efforts for the Annual Giving program.
Develop segmentation strategy to maximize the impact of campaigns.
Solve advanced marketing challenges through segmentation strategy, testing packages and initiatives, and oversee implementation of A/B testing protocol and procedures.
Other duties as assigned.
Bachelor's Degree required.
7+ years of experience working in higher education fundraising administration or a complex development operation; or the equivalent.
Experience in developing annual giving, marketing or communications strategies.
Technical literacy; strong experience with desktop and database applications
Strong project manager
Strong knowledge of information systems, and business analysis of complex information systems experience preferred
Market intelligence/market research and analytic experience
Broad knowledge of the relative value of all communications channels
Experience with digital marketing and social media
Demonstrated ability to seek and strategically employ new technology to achieve goals
Excellent interpersonal skills including the ability to work collaboratively and successfully with colleagues, prospects/donors, faculty, administrators, and volunteers to achieve common goals
Must be able to multi-task and work under deadline pressure
This is a full time,exempt level position.
The College of the Holy Cross is a private, Jesuit Catholic, undergraduate institution serving approximately 3,000 students. Founded in 1843, Holy Cross is the oldest Catholic college in New England and has a tradition of academic excellence. It is located atop Mount Saint James in Worcester, Massachusetts. The picturesque, 174-acre campus is an award-winning and registered arboretum.
Worcester is a city of approximately 170,000 people centrally located in the Commonwealth of Massachusetts. It is approximately one hour from Boston, Hartford, and Providence, and three hours from New York City. Worcester is known as the Heart of the Commonwealth. Worcester offers many cultural and recreational opportunities.
The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity and Affirmative Action in the workplace.
A member of the Higher Education Consortium of Central Massachusetts (HECCMA).
Please attach a cover letter addressing the position requirements along with your resume.
In your cover letter please address how your work might support the College's mission as a Jesuit, undergraduate liberal arts college (see http://www.holycross.edu/mission) and its core commitment to diversity and inclusion. Please provide examples of any past work that illuminate your commitments in these areas. For more information, please visit http://holycross.edu/diversity.
Review of applications will begin as received and continue until the position has been filled.
The College of the Holy Cross is a highly selective Catholic liberal arts college in the Jesuit tradition. It enrolls about 3,000 students and is located in a medium-sized city 45 miles west of Boston. The College seeks faculty members whose scholarship, teaching, advising, and on- and off-campus service demonstrate commitment to the educational benefits of a richly diverse community. Holy Cross aspires to meet the needs of dual-career couples, in part through its membership in Higher Education Consortium of Central Massachusetts (http://www.heccma.org) and the New England Higher Education Recruitment Consortium (https://new-england.hercjobs.org/)
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ABOUT COLLEGE OF THE HOLY CROSS: Founded in 1843 in Worcester, Massachusetts, the College of the Holy Cross is among the nation's leading liberal arts institutions. A highly selective, four-year, exclusively undergraduate college of 3,000 students, Holy Cross is renowned for offering a rigorous, personalized education in the Jesuit, Catholic tradition. Holy Cross highly values the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work at The College is to accept an invitation to participate in the growth and development of all campus members, students, faculty and staff. The College's commitment to diversity is an important feature of the Holy Cross education. Informed by the presence of diverse interpretations of the human experience, Holy Cross is building a community marked by freedom, mutual respect, and civility. We seek others who support our values of diversity and inclusiveness. Job candidates of all diverse backgrounds who embrace the open and inclusive culture of Holy Cross are welcome and encouraged to apply.