| FOX Factory, Inc. – Marketing Intelligence Manager – Braselton, Georgia (30517) About the Company: For over three decades, FOX has been an industry leader in the design and development of high performance shock absorbers and racing suspension products for snowmobiles, mountain bikes, motorcycles, ATVs, UTVs, off-road cars, trucks, and SUVs. In 1974, Bob Fox started racing his products in motocross and we haven't stopped racing since. FOX has equipped vehicles and racers that have stood atop podiums in every sport we have competed in — from the sands of Baja to the dunes of Dakar. Our team of engineers perform rigorous tests with our athletes year round. The data we collect from performance testing and our application of that knowledge to our product is what separates FOX from every other suspension company. Position Overview: The Manager of Market Intelligence will work across all Fox Factory Powered Vehicle Groups business unit’s management, marketing and engineering teams to support business intelligence initiatives. Responsible for delivering foundational economic, market, legislative and competitive intelligence to Fox Factory Powered Vehicle Group management, identifying relevant macro trends, competitive dynamics, market share positions & customer behaviors. Responsibilities include but not limited to: Market Share & Size - Collect and report market share information for respective markets served from all available sources available.
- Establishes market sizes, trends, and projections; and draws their implications for the business
- Conduct competitive market share analysis with correlating impact to business units and go-to-market initiatives
Market Research projects - Conduct all research projects for PVG Marketing Leadership (e.g. user segmentation research, voice-of-customer research, purchase barrier analysis, corporate reputation studies, etc)
- Lead primary and secondary research with consultants, market research firms, and industry participants to extract critical market data used to provide fact-based insight to global business stakeholders.
Market Intelligence / Trends - Analyzes market data and customer information to identify patterns, trends and translates those into actionable insights
- Proactively consults with US and global leaders to deliver customized market expertise and solutions
- Presents perspectives on the evolving market to various internal departments
- Track key fundamentals in downstream supplier markets and upstream automotive / power sport / etc. markets to understand both direct and indirect impact on business strategy.
Market Data Library Owner - Manage database and repository for market data, including commodity prices, supply and demand fundamentals, producer cost models, and all other relevant pieces of information.
- Catalog and distribute all market research projects commissioned by Fox Factory or purchased from 3rd party sources.
- Will lead the development of automotive data strategy in collaboration with internal and external resources.
Support Executive Leadership Team on business strategy development - Plays an active role in supporting the company’s strategic planning processes.
- Supports executive leadership on research and market intelligence gathering related to M&A activities.
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