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Enrollment Marketing Strategist
California College of the Arts
Enrollment Marketing Strategist
California College of the Arts
 Enrollment Marketing Strategist R504610 San Francisco The Enrollment Marketing Strategist is a key member of CCA's Office of Marketing and Communications, an in-house creative and strategic team that partners with colleagues across the college to inform and inspire audiences by sharing compelling stories about CCA's vibrant community of students, graduates, and faculty. The Enrollment Marketing Strategist is a data-driven marketer and creative collaborator who works closely with the Admissions team and others to raise awareness of CCA's outstanding programs, especially among prospective students and their influencers. This role creates and executes strategic marketing and advertising plans, leveraging organic (SEO), outbound (PPC), and inbound marketing tools to attract website traffic, generate qualified admissions leads, and promote inquiries and applications. The Enrollment Marketing Strategist creates and executes an annual admission marketing plan; plans and places advertising; conceives and produces email automation strategies; and develops and implements journey and drip campaigns to engage prospective students and drive applications and enrollment. This position also develops specialized marketing plans for various graduate programs, and on occasion incorporates marketing of exhibitions, lecture series, and other programs and events that raise awareness and generate excitement for the breadth and depth of happenings and educational opportunities at CCA. This position is CCA's analytics and SEM guru, who generates and analyzes reports and sets the strategy for ways CCA can improve our SEO and SERP rankings. This role is responsible for all lead-generation digital marketing campaigns, and oversees the college's inbound marketing system (currently HubSpot). The Enrollment Marketing Strategist tracks metrics, analyzes results, reports on campaign progress, and makes recommendations for strategic adjustments. MAIN RESPONSIBILITIES: Admission Marketing Strategy - 20% of time
Digital Strategy - 20% of time
Media Buying/Advertising - 20% of time
Inbound Marketing -30% of time
Metrics/ Tracking ROI - 5% of time
Content coordination - 5% of time
Performs additional duties as required. MINIMUM REQUIREMENTS:
Location San Francisco Additional Locations Application Instructions Applicants are required to attach a cover letter and resume. Incomplete applications will not be considered. Recommended document file formats are Word or PDF. If there are multiple attachments, we recommend compressing/zipping your files into a zip format file. There is also a place in the application for you to provide a link to large documents. Please submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Application Deadline For staff positions, screening begins immediately and continues until the position is filled. EEO Statement As an educational and cultural institution, California College of the Arts has a responsibility to provide access and opportunities for all people, with special attention to supporting groups historically underrepresented in higher education. We believe that a culturally diverse campus is integral to academic excellence, and our student, faculty, staff, and trustee bodies should reflect the diverse world in which we live, with attention to race, ethnicity, religious creed, national origin, age, sex, sexual orientation, gender identity or expression, and ability. California College of the Arts is an equal opportunity employer and encourages applications from individuals who will contribute to its diversity. Questions? Please address any questions to hr@cca.edu. To apply, visit https://cca.wd5.myworkdayjobs.com/en-US/CCA/job/San-Francisco/Digital-Marketing-Manager_R504610. Founded in 1907, California College of the Arts (CCA) is an independent art college with 21 undergraduate programs in architecture, design, fine arts, visual studies, and writing. The college also has graduate programs in architecture, comics, curatorial practice, design, design strategy, film, fine arts, visual and critical studies, and writing. Through these programs, the college has created a dynamic and interdisciplinary environment. Diverse cultural perspectives enrich the CCA community and the college believes that continuing to expand the horizons of the students and faculty is essential to achieving its educational objectives. With campuses in Oakland and San Francisco, CCA currently enrolls 1,950 full-time students. Copyright 2017 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-fda5a8769f442146b2ffd78f3691f3d6
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Internal Number: 1614099
About California College of the Arts
Founded in 1907, California College of the Arts (CCA) is an independent art college with 21 undergraduate programs in architecture, design, fine arts, visual studies, and writing. The college also has graduate programs in architecture, comics, curatorial practice, design, design strategy, film, fine arts, visual and critical studies, and writing. Through these programs, the college has created a dynamic and interdisciplinary environment. Diverse cultural perspectives enrich the CCA community and the college believes that continuing to expand the horizons of the students and faculty is essential to achieving its educational objectives. With campuses in Oakland and San Francisco, CCA currently enrolls 1,950 full-time students.
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