Casual Staff - Office of Marketing and Communications

Copywriter: Creates digital content as needed by the Marketing department for use across YU schools

• Write copy for various platforms, including content for email, web pages, print ads, collateral and social media
• Reviews and edits marketing materials from third party vendors
  Varies voice and style in copy for each school to reach target audience
• Creates social media calendar and updates social media accounts regularly
• Completes copy requests quickly and thoroughly as to meet project deadlines

Marketing Coordinator:

Coordinates various marketing and lead generation activities for internal clients and departments

• Facilitate and track the Marketing teams progress on projects in addition to the reach and impact of those projects
• Communicates request from internal stakeholders for marketing materials and relaying them to the graphic design team
• Coordinates with third party vendors used to create marketing materials
• Monitors monthly ad spend and updates budget weekly
• Provides administrative support including coordinating team meetings and creating reports for directors

Digital Marketing and Strategy Specialist:
Oversees all post-lead acquisition channels and optimizes channels to ensure conversion

• Acts as an advisor to Director of Marketing and on strategic initiatives for the graduate schools
• Oversees email marketing, landing page creation, web development, optimization, SEO
• Works with creative agencies and other third party vendors to implement marketing initiatives

Copywriter:

• Bachelors degree, preferably in Journalism, English, or Communications
• 3+ years experience in marketing or a related field

Marketing Coordinator:

• Bachelors degree or equivalent experience
• 2+ years experience in marketing or a related field

Digital Marketing and Strategy Specialist:

• Bachelors degree
• 7+ years experience in digital strategy, brand management, marketing, or a related field

Copywriter:

• Writing
• Editing
• Research
• Storytelling
• Social Media

Marketing Coordinator:

• Multi-Tasking
• Project Management
• Communication and Organizational Skills
• Budgeting

Digital Marketing and Strategy Specialist:

• Market Research
• Digital Strategy
• Advertising
• Content Marketing
• SEO
• Communication and Presentation Skills