Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
This position is full-time and works approximately 37.5 hours per week.
Department Name/Job Location:
This position is in the Gephardt Institute for Civic & Community Engagement. This position is for the Danforth Campus.
The Marketing & Communications Manager leads the development and implementation of a comprehensive communications strategy to engage internal and external stakeholders – including students, faculty, staff, community partners, alumni, parents, donors, and prospective donors. Responsibilities include conceptualizing, acquiring, creating, editing, and delivering content in traditional and innovative ways across multiple channels, in support of the institute’s far-reaching and emergent strategic plan. Communication outlets include the institute’s website, social media channels, electronic newsletters, collateral materials, fundraising proposals, stewardship reports, and special events. Website management and digital communications are primary responsibilities, as is management of the institute’s brand and customer relationship management (CRM) database.
As the institute’s leader of marketing and communications, the Manager serves as supervisor, project manager, visionary, and mentor for a part-time Marketing and Communications Assistant and a team of student interns, working in close collaboration with institute staff, the Office of Public Affairs, and Alumni & Development in alignment with institute and university brand standards and the institute’s core values.
PRIMARY DUTIES AND RESPONSIBILITIES:
Strategy and Content Creation:
Develop, implement, and evaluate comprehensive communications strategy targeting internal and external stakeholders, including students, faculty, staff, community partners, alumni, parents, donors, and prospective donors.� Develop institute messaging and brand standards, and train and support staff to utilize them effectively. Apply qualitative and quantitative measurement tools to guide communications planning, in alignment with the institute’s emergent strategic plan.
Serve as project manager for all facets of content creation and marketing communications, such as collateral development (including conceptualizing and writing), photography, video, and marketing campaigns for institute programs and resources. Utilize institute’s online project management tool to plan, coordinate, delegate, and implement concurrent projects and multiple collaborators. Develop and manage workflows and project assignments to support communications across all institute functions. Supervise part-time Marketing & Communications Assistant and a team of student interns to design, write, and execute electronic communications, print materials, social media campaigns, video, and marketing efforts.
Cultivate, write, edit, and disseminate stories that highlight the institute’s impact across all communication platforms. This includes narratives, data visualization, and visual communications.
Design, or supervise design of, visually appealing and relevant content for electronic and print distribution, including digital slides, flyers, postcards, banners, invitations, reports,� and event programs.
Coordinate production of E-mail and print communications for fundraising, donor cultivation, and stewardship, including annual reports, appeals, crowdfunding campaigns, program and stewardship reports, event invitations, proposals, donor acknowledgement letter, and other relevant materials.
Leverage cross marketing opportunities from within and outside of the university. Serve as the institute’s liaison to other university communications departments, the Office of Public Affairs, Alumni & Development, external vendors, and the National Advisory Council workgroup on communications.
Digital and Targeted Communications:
Create, manage, and sustain an impactful online presence through social media website, and targeted E-mail marketing to internal and external stakeholders. Enhance institute profile by keeping abreast of latest technology applications and trends.
Manage website, including content development and training staff on relevant functions.
Oversee social media outreach and monitor analytics in coordination with Marketing & Communications Assistant to grow online presence, visibility, and engagement. Key platforms include Facebook, Twitter, Instagram, and LinkedIn.
Oversee management, distribution, writing, and editing of regular electronic newsletters (including weekly Opportunities newsletter, monthly newsletter, and quarterly communications to program alumni and community partners).
Oversee implementation, continuous improvement, and maintenance of customer relationship management database.� Supervise staff responsible for data entry and cleaning. Provide staff with data and training as needed. Utilize database for key outreach efforts such as newsletters, targeted marketing, and event invitations, and for record-keeping.
Contribute to initiatives, meetings, and events of the Gephardt Institute, including planning processes, special projects, and special events.
Perform other duties as assigned.
Bachelor’s degree in communications, journalism, marketing, business administration, English, or related field.
3-5 years of progressive responsibility in the area of marketing communications.
Demonstrated track record of creativity and effectiveness in developing and executing strategic communications plans to achieve results.
Demonstrated knowledge of best practices and current trends.
Demonstrated experience with website and social media management.
Ability to craft marketing strategies, messaging, and tone for a wide variety of audiences, ranging from students to donors.
Demonstrated experience with and enthusiasm for civic and community engagement.
Master's degree in business administration, marketing, communications, journalism, English, or related field.
5 or more years of progressive responsibility in the area of marketing communications.
Demonstrated experience in strategic communications and experience integrating the latest technologies to support communications objectives.
Experience in leading and facilitating teams to develop targeted marketing communications plans.
Experience in generating and using market research data to drive plan development.
Experience with fundraising communications.
Professional experience in nonprofits, civic engagement, public service, community development, higher education, K-12 education, , social movements, and/or domestic/international volunteering.
Excellent organizational, analytical, planning, problem-solving, and project management skills. Strong time management, attention to detail, ability to manage multiple priorities, and ability to forecast and plan work across teams, while maintaining a landscape view of priorities, values, and vision.
Passionate storyteller with superior writing and editing skills, and sensitivity to nuance and tone.
Proficient design skills, comfort with Adobe Creative Suite including InDesign, and excellent eye for creating and reviewing visual communications.
Excellent interpersonal skills with ability and sensitivity in interacting with – and developing compelling communications for – a racially, culturally, and socioeconomically diverse range of stakeholders, including faculty, staff, students, campus colleagues, alumni, community partners, donors and prospective donors, and senior-level administrators and external advisors. Commitment to continuous learning about cultural humility and equity.
Energy, vision, initiative, creativity, empathy, humility, tolerance for ambiguity, ability to embrace and navigate change, sound judgment, diplomacy, tact, and sense of humor.
Enthusiasm and ability to work in a dynamic, highly collaborative environment with multiple functions, audiences, and priorities.
Ability and willingness to work evening and weekend hours for special projects, events, and deadlines in service to the institute’s mission.
Experience in using CRM systems to develop and manage constituent relationships. Experience in using data from these systems to develop and execute targeted communications via e-mail campaign management systems.
Experience with project management software or online tools.
Ability to identify, learn, integrate, utilize, and train others on electronic tools that enhance work productivity and effectiveness.
Although not a requirement, experience or proficiency with video editing software would be a plus.
The hiring range for this position is $48,087 - $54,000 annually.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
About the Gephardt Institute
The Gephardt Institute for Civic and Community Engagement fosters a vibrant culture of civic engagement across Washington University, realized by engaged citizens, scholarship, and partnerships that advance the collective good. Through both academic and co-curricular initiatives, the institute educates students for lifelong engaged citizenship, catalyzes partnerships that respond to community needs and priorities, and infuses civic engagement throughout the Washington University experience.
As a university-wide interdisciplinary initiative, the Gephardt Institute reports to the Provost and serves all academic schools, university departments, undergraduate students, and graduate students. The institute is non-partisan and proactively seeks to support and include diverse backgrounds, perspectives, and ideologies, with a strong attention to equity.
The Gephardt Institute team is comprised of individuals who are mission-driven, values-focused, dynamic, collaborative, visionary, and passionate about the role of civic engagement in a thriving democracy. The institute upholds the values of inquiry, empathy, collaboration, integrity, equity, and action. The staff focuses on three primary audiences: undergraduate and graduate students, faculty, and community organizations in the St. Louis region.
Since the institute’s founding in 2005 by Congressman Dick Gephardt, the professional staff size has grown from two to twelve, with six or more part-time and short-term professional positions and 23 paid interns/fellows from undergraduate and graduate programs. The institute offers a broad range of programs and services to the Washington University community and to partners in the St. Louis region, such as the Civic Scholars Program; support for faculty teaching Community-Engaged Courses; Engage Democracy; K-12 and youth initiatives; new student engagement; and the Civic Engagement Fund.
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Applicant Special Instructions:
Please upload and submit a cover letter with your resume and application.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.