Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.
Background Check Statement:
Any offer of employment to a successful candidate will be conditioned upon the University's receipt of a satisfactory criminal background report.
Eligibility for Employment:
Proper documentation of identity and eligibility for employment will be required before the hiring process can be completed.
Essential Duties and Responsibilities:
Under the direction of Associate Athletics Director for Marketing the Assistant Director responsibilities will include, but not limited to the planning, execution of marketing plans, promotions, and budgeting for assigned sports.
Position is responsible for generating revenue while maintaining a variety of working relationships and have the ability to communicate marketing information to targeted audiences.
Identifies, advises and collaborates with staff and coaches regarding communication needs and issues; provides options on the type of strategy to use with marketing plans and gauges their potential effectiveness.
Consults with and determines marketing, ticketing, coaching staff, corporate sponsorships, and athletic communications to determine needs and parameters. Plans and manages multi-faceted and specialized projects. Conceptualizes and creates marketing strategies as they relate to the assigned sports and marketing department from creation through delivery.
Assist with efforts to increase engagement and attendance with undergraduate and graduate students in the University at all athletic events.
Works collaboratively with key University student groups (i.e., Greek Life, Housing, and Student Government) to maintain and foster athletics attendance and support.
Create a comprehensive marketing strategy and activation efforts for assigned sports that include strategic placement of promotions, creation of in-game elements to increase in-game experience, and in collaboration with IMG fulfillment of sponsor related promotions
Coordinates efforts with marketing and communication staff for creation of graphics, digital imaging and creative videos for athletic department and teams.
Implementation of communication meetings with coaching staff, team operations, sports information, event management for execution of promotions, game day. This will happen in advance of Pre-Season play, and throughout season at coach's discretion.
Progress season and single-game ticket strategy with ticket office. This includes year-long ticket sales timeline, evolution of new and creative ticket initiatives that aid in achievement of revenue goals.
Complete oversight of group incorporation, and on-field presentations into home football games.
Experience in athletics marketing and knowledge of NCAA rules preferred.
Appalachian State University, located in Boone, North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as engaged global citizens who understand their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. Appalachian enrolls about 18,000 students, has a low faculty-to-student ratio and offers more than 150 undergraduate and graduate majors. It is one of 16 universities in the University of North Carolina system.