Classification: Public Affairs/Communications Specialist II Department Name: Extended Education Job Number: MB2019-PC2541 Status: This is a full-time, temporary position for one year from the start date. This appointment may be extended and/or become regular based on operational needs. Priority Screening Date: 07/14/2019 Recruitment Status: Apply today! Application Screening Begins July 15, 2019.
Position Description: PURPOSE:
Under the general direction of the Interim Dean of Extended Education, the Marketing Specialist will strategically plan, develop, execute and manage the marketing presence for the College of Extended Education and International Programs (EEIP). For more information about the College, please visit: College of Extended Education & International Programs.
ESSENTIALDUTIESANDRESPONSIBILITIES include, but are not limited to, the following:
Plans, implements and manages the daily and on-going marketing for the College of Extended Education & International Programs (EEIP).
Designs, writes, edits, proofreads, produces and distributes a variety of print and electronic marketing collateral including, but not limited to, brochures; catalogs; posters; e-newsletters; print, digital, and OOH advertising, etc.
Develops and maintains appropriate databases and mailing lists to target students.
Conducts and evaluates basic marketing research and apply appropriate statistical techniques to analyze related data on the marketing of current programs.
Assists the College Program Directors and Program Developers in developing and coordinating marketing strategies to promote University self-support degree programs.
Develops and maintains a working knowledge of protocols and institutional etiquette related to all programs administered on behalf of University partners.
Manages approved marketing budgets.
Tracks and reports on effectiveness of marketing efforts.
Oversees and maintains web presence for all EEIP programs.
In collaboration with relevant staff, actively maintains all EEIP websites with accurate information.
Recommends and implements streamlined information pathways, and develops new websites (within existing content management system).
Monitors and reports on web & social analytics.
Plans, implements, and manages the daily and on-going online advertising/PR, SEO, social media, and external web presence for EEIP.
Develops and executes strategy for online advertising through paid search and relevant industry websites.
Oversees EEIP presence on external websites by regularly searching, cataloging, maintaining, and promoting paid and unpaid EEIP content on relevant industry websites.
Writes, designs, and submits advertisements and editorial.
Communications & Public Affairs
Maintains current and basic knowledge of applicable copyright and other laws pertaining to written materials, news media, and confidentiality.
Effectively works with the media for the coverage of programs and events with a basic knowledge and understanding of media outlets including print, television, and radio.
Create liaisons within the community, governmental agencies, and organizations for promotion of existing programs as well as new program development.
In coordination with other EEIP marketing staff, assists with inventory management and distribution
Performs other job-related duties and special projects as assigned.
Knowledge, Skills and Abilities: Knowledge: Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas. Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events. Thorough knowledge of web communication techniques, vehicles and formats. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Working knowledge of applicable software packages.
Skills: Strong story development and journalistic writing skills, as well as advanced editorial skills. Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills. Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication.
Ability to: to build and manage more sophisticated media contacts; effectively use web technology to achieve communication goals; analyze and select pertinent facts and integrate them into communication vehicles; apply market research to identify communication needs and target audiences; provide lead work direction; appropriately handle sensitive and confidential information. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
Minimum Qualifications: Entry to this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
Specialized Skills: Skilled in developing and implementing marketing plans. Experience with spreadsheet, database, e-mail, social media, web analytics, and graphic design software.
Preferred Qualifications: Experience in a higher education or related environment. Familiarity with various digital arts software programs including Adobe Creative Suite: Illustrator, InDesign, Photoshop, and Acrobat. Experience in online advertising coordination, SEO, analytics, and web content management. Technical fluency with Microsoft Office Professional Suite, and Google products (mail, calendar, Drive, analytics). Demonstrated understanding of and commitment to Cal State Monterey Bays Vision.
Special Conditions of Employment: SPECIALCONDITIONS OF EMPLOYMENT & POSITIONDESIGNATIONS:
All offers of employment are contingent upon the successful completion of a background check (including a criminal records check).
The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
This position will have a duty to report to the Campus Title IX Officer information pertaining to victims of sex discrimination, sexual harassment, sexual misconduct, dating/domestic violence, and stalking as required by CSU Executive Order 1095.
This position has been designated as a sensitive position with access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards.
This position is required to comply with confidentiality requirements outlined in the Department of Educations Family Educational Rights and Privacy and Californias Educational Code Chapter 13 regarding sensitive student issues.
May require occasional evenings and/or weekend work.
Office environment with standard equipment and tasks. Position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off-campus locations.
Compensation and Benefits: POSITIONINFORMATION:
Type of Appointment: Full-Time, Temporary
Collective Bargaining Unit: Technical & Support Services (CSUEU)
Anticipated Campus Hiring Salary: Low to mid $4,000s/month
CSUMB offers a premium benefit package that includes outstanding vacation, health, dental & vision plans; a fee waiver education program; membership in the California Public Employees Retirement System (CalPERS); and 14 paid holidays a year. For more information, visit: CSU Benefits R09. Additionally, University Corporation at CSU Monterey Bay provides access to affordable campus housing based on availability, visit: Employee Housing.
For full consideration, applicants must complete the required online application prior to the priority screen date found at csumb.edu/jobs. Application submissions received after the application screening date will be reviewed at the discretion of the University. Materials submitted become the property of CSUMB and will not be returned.
CSUMB is not a sponsoring agency for staff or management positions.
Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting University Personnel at (831) 582-3389. For computer/online access you may visit the Tanimura and Antle Family Memorial Library (map). All employees must be eligible for employment in the U.S.
CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State University, Monterey Bay Annual Security and Fire Safety Report is available at: https://csumb.edu/clery
CSUMB is a smoke and tobacco-free campus.
CSUMB is an Equal Opportunity Affirmative Action employer. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetic information, medical condition, pregnancy, marital status, veteran status, or disability.
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California State University Monterey Bay (CSUMB), is a comprehensive public university committed to serving the diverse people of California, especially the working class, historically under-served, and low income populations. The university values an educational environment of cultural and linguistic diversity and gender equity; ethical reflection and practice; effective and experimental use of technologies as resources to people and catalysts for learning; and the integration of cross-disciplinary models enabling students, faculty and staff to engage in innovative instruction and coordinated service learning. The curriculum is organized around student learning outcomes. It is global in perspective, and of sufficient breadth and depth to meet local, regional, and statewide needs, specifically those of both isolated rural communities and inner-city populations. The identity of the University is framed by substantive commitment to a multilingual, multicultural, intellectual community which enables students, faculty and staff to cross institutional boundaries for innovative instruction, broadly defined scholarly and creative activity, and coordinated community service. The campus is ...located on Monterey Bay, 100 miles south of San Francisco.
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