This role responsible for leading the strategy and developing and implementing all aspects of marketing and communication plans for his/her operating unit and assigned system services lines. This effort will positively influence target audiences, increase utilization of services and fulfill other strategic business objectives. Additionally, the Marketing and Communications Executive will set and manage the annual budget for his/her operating unit and/or service lines to achieve maximum efficiencies and effectiveness. Serves as the front-line marketing executive for their respective hospital.
Five to eight year's experience in marketing, communications or related field.
Demonstrated experience in leading and developing strategy and managing implementation for marketing and advertising campaigns.
Understanding of proactive and reactive media relations. Ability to develop internal communications tactics and materials based on operating unit situational analysis. Strong communications, writing, organizational and interpersonal skills.
Strong project management skills. A working knowledge of web strategy, and print/video/electronic.
Bachelor's degree in communications, journalism, marketing or related field
For formal consideration please click HERE to apply.
EEO Tagline M/F/Vets/Disabled
Internal Number: 45999BR
About Inova Health System
Inova is a global leader in personalized health, which leverages precision medicine to predict, prevent and treat disease, enabling individuals to live longer, healthier lives. At Inova, we serve more than two million people each year from throughout the Washington, DC, metro area and beyond. Inova's mission is to improve the health of the diverse community it serves through excellence in patient care, education and research. At Inova, more than 16,000 employees demonstrate their commitment every day to providing the community with expert, world-class, compassionate patient care.