Advocacy / Non-Profit, Assisted Living / Nursing Home, CCRC-Continuing Care Retirement Community, Home Health Care Provider, Hospice, Private Industry, Public Health
4 Year Degree
WesleyLife Director of Marketing
Given our growth, WesleyLife has a newly created position- Director of Marketing.
About us: WesleyLife is a nonprofit healthcare organization dedicated to serving adults, since 1947. We offer a continuum of person-centered care throughout Iowa. Come July, we will expand into Illinois and the Quad Cities via a new business venture under the WesleyLife umbrella called WellSpire. Currently, we have eight Communities for Healthy Living (CHLs), which will quickly increase up to twelve within the next couple years. Our WesleyLife At Home Services (HCBS) span fifteen counties, and includes home-based care such as Hospice, Home Health, In-Home Services and Public Health. We also provide community nutrition through our Meals on Wheels program and transportation service through Wesley Wheels, and we continue to grow.
Who you are: A passionate marketing professional with senior living experience, our ideal candidate has strategic marketing expertise that they will bring forth to all WesleyLife communities and programs. Working with the Sales Directors at the CHLs, the Directors of each HCBS program, and the Marketing/Sales/Communications Team at the NSC, the Director of Marketing ensures the programs and services of the organization, and the individuals who represent them, are supported with the tools needed to achieve and exceed budgeted occupancy and revenue goals.
If you are seeking an opportunity within an organization dedicated to making a difference in the lives of others, check out what WesleyLife has to offer!
RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:
Support each CHL in developing annual high-level marketing plans, by working with the local teams to understand the community’s unique market realities and collaborating to develop plans to successfully compete.
Work with each CHL weekly to review the marketing plan, current results, and develop targeted campaigns and the tools, materials and presentations to address budget shortfalls to achieve organizational revenue and occupancy goals.
Provide marketing support to In-Home Services, Home Health, Hospice, Wesley Wheels and Meals on Wheels – developing annual marketing plans and executing strategies to achieve or exceed budgeted goals, amending plans and strategies throughout the year to respond to emerging needs and/or opportunities.
Develop marketing strategy for existing products as well as maintain market awareness to identify opportunities for new product offerings for the CHLs and HCBS. This may require working collaboratively with other team members including executive directors, operations or nursing leaders and others throughout the organization.
Serve as lead staff for all sales-related materials development – identifying the need, developing the recommendation for the tool, material or presentation, working with the NSC team to develop the message, then collaborating with designated design/marketing specialists to complete the project and implement the new strategy or tool.
Conduct and analyze market research studies as needed, to determine market capacity for expansion, or development in new markets.
Annually coordinate and analyze competitive analyses for each CHL, making recommendations for promotional offerings, rate adjustments and/or other strategies to most effectively position the community to successfully compete.
Engages in continuous analysis and awareness of competitive environment and consumer trends. This may include periodic competitive touring, participation in peer networking groups and/or attendance at industry meetings or conferences.
Maintains network of key professional contacts and cultivates them routinely to ensure WesleyLife is positively positioned in each market in which it operates.
Participates in the quarterly Sales Summits with the Sales Directors from the CHLs, preparing materials, providing strategic insight and presenting market intel as needed.
Meet or exceed annual budgeted occupancy and revenue goals for all service lines.
Achievement of quarterly and annual project milestones and goals as established each year and/or each quarter.
Achievement of stated position responsibilities in collaboration with other WesleyLife team members.
High reported levels of satisfaction from customers and family members regarding the marketing process.
Competencies and Knowledge:
7+ years of marketing leadership in senior living is highly desired.
A bachelor’s degree in marketing, sales, business or related field is required. (Extensive successful experience in senior living marketing with demonstrated results may be considered in lieu of the degree).
Genuine desire to serve older adults.
A passion for health and wellness are essential for success.
Act professionally and with integrity at all times in the representation of WesleyLife.
Creative and strategic thinking skills with the ability to propose new ideas and influence team members to explore new approaches.
Demonstrated ability to achieve or exceed occupancy and revenue goals.
Succeed individually, while engaging in significant collaboration among various groups and team members.
This position requires excellent communication and customer-centered skills.
**WesleyLife requests a cover letter submitted, with your resume for consideration of this role.**
WesleyLife offers great benefits! Our health and wellness perks are amazing! Because of our commitment to health and well-being, candidates must successfully complete a pre-hire health assessment, drug and nicotine screen prior to employment. Click on the following link to learn more about WesleyLife: www.wesleylife.org. WesleyLife offers fantastic employment opportunities where you can personally contribute to increasing the quality of life for older adults!
Internal Number: 220110
WesleyLife is a Christian, nonprofit organization that has served the needs of older adults throughout Iowa for over 70 years. We believe that living a well-balanced life is essential to aging well. To achieve that end, we offer a variety of services to encourage and enable residents to live life to the fullest with dignity and independence-wherever they call home. Services include: retirement communities, in-home health, private duty home care, rehabilitative care, adult day centers, hospice, and in home meal delivery.At WesleyLife, we embrace aging and all its wisdom - our Christian foundation encourages us to serve people of all faiths and our staff works to create a welcoming and family-friendly environment. Our vision is to become the nonprofit organization that best supports older adults through an ever-growing family of services focused on wellness in mind, body and spirit. Our values of quality, integrity, dignity, community, and stewardship help to guide our behavior and define our relationships with staff, residents, and family members. Today, nearly 9,000 older Iowans experience individualized care from more than 1,500 passionate employees, and benefit from the holistic mind, body and spirit approach defined in the WesleyLife promise.
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