The Marketing and Communications Manager is responsible for supporting the business objectives of the Tuality Healthcare, part of the OHSU health system. The role reports directly to OHSU\u2019s associate director of marketing but will have matrixed accountabilities to the Tuality Healthcare president and to the associate vice president of strategic communications at OHSU. The incumbent will be primarily located at the downtown Hillsboro campus of Tuality Healthcare.
The Marketing and Communications Manager will be primarily responsible for internal communications at Tuality and community outreach in the Tuality service area, and for supporting the execution of marketing communications plans designed to achieve the business goals of Tuality Healthcare. Other responsibilities will include reviewing and triaging communications and marketing requests from Tuality Healthcare providers and staff, serving as a team lead for marketing and communications staff located at Tuality Healthcare, fielding media inquiries, supporting the PIO function at Tuality Healthcare, and supporting Tuality Healthcare leadership with other duties as assigned.
The role requires excellent presentation and stakeholder management skills, superb writing and verbal communication, and exceptional project management skills. The incumbent must have substantial progressively responsible experience in marketing communications, with experience in healthcare strongly preferred. Broad experience with a range of key marketing and communications functions\u2014internal communications, community relations, social media, media relations, creative, marketing, digital, analytics\u2014is preferred.
The incumbent will work directly with an array of stakeholders inside and outside the department, including senior-level providers and administrative leaders. Excellent customer service and personal skills are paramount.
Community relations Develop and execute community relations plans, recommending strategies and tactics designed to support business objectives and enhance the reputation of Tuality Healthcare in the surrounding service area. Specific tasks may include:
Suggesting and/or participating in community research initiatives to help better understand local sentiment on specific issues
Owning a roster of key community stakeholders and stakeholder groups, and managing regular contact(s) with them
Working closely with Tuality Healthcare leaders, the Tuality Healthcare Foundation, OHSU Government and Community Relations staff, and OHSU Marketing and Communications staff to ensure alignment on objectives and contacts across the OHSU health system
Supporting Tuality Healthcare leaders and staff with talking points and other collateral for appearances at stakeholder meetings
Attending community group or other stakeholder meetings as a representative of Tuality Healthcare, as required
Internal communications Develop and execute internal communications plans, recommending strategies and tactics designed to improve employed provider and staff engagement with leadership objectives for Tuality Healthcare. Specific tasks may include:
Soliciting input or reviewing data from Tuality Healthcare leaders and staff, including participating in required meetings, in order to understand employee engagement needs and objectives
Working closely with OHSU Strategic Communications staff, including attending meetings, to leverage centrally available tools and messages across the OHSU health system
Managing or coordinating the local instance(s) of any tools required to support internal communications (e.g., intranet, email marketing software, blogs, newsletters)
Developing content for internal communications (e.g., posts on OHSU Now, internal newsletters, leadership email messages, video messages, talking points for local issues management)
Marketing and communications project management Field, assess, and then respond, delegate or execute on requests for marketing and communications support. Specific tasks may include:
Participating in regular meetings with Tuality Healthcare leaders and staff, as assigned, to understand marketing and communications needs and objectives
Working closely with OHSU Marketing staff, including attending meetings, to understand centrally available goals, objectives and resources, and ensure alignment with local needs at Tuality Healthcare
Establishing intake procedures and serving as the primary on-site liaison for marketing and communications requests originating at Tuality Healthcare
Establishing and applying assessment criteria to help prioritize incoming requests and identify how to respond (e.g., coordinating with appropriate local resources, coordinating with the appropriate OHSU resources, connecting the requestor to outside resources)
Establishing and executing on appropriate ongoing project management for all requests, including mechanisms for reporting on prioritization and delegation, expected project completion times, and elevating off-track projects for further action
Reviewing and responding to submissions on the template portal for Tuality Healthcare materials
Assigning tasks to other team members at Tuality Healthcare, or requesting support from other OHSU health system team members
Personally executing on projects that require local ownership
Media relations and PIO Coordinate responses to media inquiries and serve as on-site PIO as needed. Specific tasks may include:
Fielding media inquiries directed to Tuality Healthcare, and coordinating with OHSU Strategic Communications staff on responses
Supporting the on-site PIO, or serving as the on-site PIO, during instances when the Tuality Healthcare incident command center is activated
Team, vendor and budget management Serve as team lead for Tuality-based marketing communications staff (e.g., events, provider relations, creative, digital). Specific tasks may include:
Establishing regular cadence and forum for convening site-based marketing communications team and assessing progress on common projects
Serving as on-site contact and manager for local instances/license of key OHSU software applications (e.g., internal communications mobile application, marketing project management software, brand management software, intranet)
Serving as primary local liaison for vendors working on marketing communications issues for Tuality Healthcare
Providing regular reporting on team activities for OHSU supervisors and Tuality-based leadership
Providing input for OHSU-managed staff members based at Tuality, at the request of OHSU-based supervisors
Developing Tuality Healthcare marketing communications budget, in collaboration with OHSU-based staff, and managing expenses against budget
As the state's only health and research university, OHSU brings together patient care, research, education of the next generation of health care providers and scientists and community service to improve the health and well-being of all Oregonians.The university is a conduit for learning for more than 2,800 students, providing training to interns, residents and fellows in postgraduate medical and research. It is the only place in Oregon that grants doctoral degrees in medicine, dentistry and nursing. OHSU cares for more than 251,000 patients each year from around the region and takes a leadership role in contributing to solutions involving the health of the state and the nation, such as health care access and transparency, ethics and workforce shortage. Beyond providing critical health care services, quality education and cutting-edge research, OHSU also is a key economic and social force in the Northwest. With an annual operating budget of $2.06 billion and more than 14,000 employees, OHSU is Portland?s largest employer. Its size contributes to its ability to provide... many services and community support activities not found anywhere else in Oregon. For more information visit http://www.ohsu.edu/xd/about/index.cfm
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